I am in business as an SEO Copywriter in part because I want to choose ethical business partners. I believe in the triple bottom line: people, planet, and profit.
In today's competitive landscape, aligning your mission with your marketing strategy isn't just beneficial; it's essential. This statement is especially true for B Corps, mission-aligned businesses, and nonprofits, where brand authenticity and values play a pivotal role in connecting with your audience. But how do you ensure your marketing efforts reflect and enhance your core mission? Let’s find out.
Welcome to the exciting world of marketing for nonprofits! Whether you're just dipping your toes into this field or looking to improve your skills, this guide is your one-stop resource. Designed to be fun and informative, we'll explore the unique aspects of marketing in the nonprofit sector, tailored for everyone from beginners to seasoned pros. So, let's embark on this journey together and unlock the full potential of your nonprofit's marketing strategy!
In today's business landscape, sustainability is no longer a buzzword but a necessity. As consumers become more environmentally and socially conscious, sustainability in marketing is increasingly essential for businesses to meet their demands.
Growth is an everyday journey, and 2023 marks our 11th year as a Colibri charm and our focus on purpose driven marketing for businesses of all kinds. From the ups and downs, we have worked to find beauty even in the most challenging changes.
Women's History Month reminds us of all the women that have come before us and paved the way for many of us to be where we are today. That applies to any industry and space where women can take ownership and show their authentic selves and the power behind their leadership styles. It’s an excellent time to reflect on how we have grown and the many challenges ahead.
ade, used, and disposed of to the detriment of our environment. In a circular economy, the materials of products will be kept within a closed loop, requiring waste and pollution to be designed out of them.
This blog post is about how digital marketing tactics in Ukraine are used to seek public support. We will cover the influence of marketing on digital activism, Ukraine’s approach to using digital marketing tactics, and much more. Read on to see our findings.
As an LGBTBE certified business and a proud B Corp, we celebrate diversity and love every day by respecting each other, learning together, and accepting people for what makes them different. We value each of the unique voices on our team and celebrate the differences that make our team stronger. Don’t take my word for it. Instead, listen to the Colibri voices.