While it’s important to get serious and dig into the meaty topics, we also like to be light-hearted and have a bit of fun. The holiday season is the perfect time to indulge in the creative aspects of digital marketing. We made the following tips easy ones, so that they take minimal time to create and implement.
Digital Marketing Ideas for the Holidays
Get social, be crafty, and deliver some holiday cheer with these fun digital marketing ideas:
1. Motivational Quotes
Motivational quotes are so popular on social media that they even have their own hashtag day with #motivationalmonday. Give your quotes a holiday twist by quoting favorite lines from classic holiday songs and movies.
2. Holiday Motivational Quote Game
If you want to create more engagement with the motivational quotes, you can turn things up a notch by making it into a game or contest. Simply include a request for your followers to “name that song” or “name that movie” that the quote is from. First person to guess correctly would win a prize or you could pool all participants into a prize drawing.
3. Holiday Quizzes
Online quizzes are a popular way to reach your target audience. Everyone — from CEOs to grad students — loves quizzes! There are lots of apps and companies that allow you to create your own quiz, complete with your branding, so that you can then promote it to your customer base as a lead capture incentive. One we recommend is the Interact Quiz Builder. We found it really easy to use and loved the results!
4. Use Seasonal Ad Copy
Updating your brand messaging to reflect the holiday season is a great way to endear people to your brand. It shows that you are paying attention and that you like to be involved with what you’re selling. Simple things, like signing off on a newsletter with “Season’s Greetings!” go a long way in humanizing your brand and making your customers feel appreciated.
5. Update Social Media Covers
Get in the holiday spirit by updating your social media cover photos. Even adding a few holiday elements, like a bow or a holly leaf, to your existing cover photo will do the trick. See our newsletter banner image below as an example!
6. Use Holiday Keywords in AdWords Campaigns
Target holiday shoppers with keywords that are relevant to the season. For example, if you are a jewelry store, you could include keyword phrases like “Christmas gifts for wives”. Connect the keywords to your website pages that have special offers and gifts.
7. Write Holiday-Inspired Blog Posts
If you want to rank well in search engine results, we recommend blogging at least once a week! People will be searching for holiday ideas this time of the year, so get creative with your posts. For example, “10 Light-Hearted Digital Marketing Ideas for the Holidays”. This will also provide you with holiday content to share on your social media and in your email marketing.
8. Run a Giveaway Contest
Get your target audience engaged with a giveaway contest. There are three important elements:
- A landing page that explains the giveaway and includes
- A lead capture form on the landing page that will capture their contact information
- A prize!
Promote your giveaway on social media, through ads, on your website, and in your newsletters. You can create more engagement by requiring rules such as people must make a post with your brand hashtag in order to enter.
9. Feature Holiday Special Offers
People are always searching for holiday sales. The holiday season is a great time to get rid of old inventory by creating special offers. You can feature new inventory, too! Really, it’s up to you. If you’re using a promo code for the offer, you can make it holiday-themed, to add a little festive cheer.
10. Make a Holiday Video
This can be everything from a commercial to a simple Season’s Greetings message from your CEO. Data from 2017 shows that marketers who use video grow revenue 49% faster than non-video users and that video on a landing page can increase conversions by 80% or more. If you’re not already using video as part of your digital marketing, now is the time to start!
Digital Marketing Services in San Francisco
Do you have some digital marketing ideas for the holidays of your own? We’d love to hear them! Simply connect with us on social media and let us know.
If you have questions or are interested in digital marketing services, we can help! Schedule a free, no obligations, digital strategy session with Anna Colibri! You’ll come away with actionable steps for growing your business.