Starting an SEO business can feel like an overwhelming task. There are many companies that started one year just to close up the next. Even well-established businesses can fall flat in this cut-throat field.

In recent years, people have started to understand more about SEO and its benefits. Since the demand has been so high and the skills needed are so specialized, there have been tons of businesses popping up to fill in those needs. To win out in this competitive field, here are some important tips for starting up an SEO agency in NJ.

Starting an SEO Business

1. Have Experience in Business

We asked our experts what some of the best ways to develop an SEO agency in NJ are. Well, it is important to work in the field for 5 years to gather all the ideas and infuse all those innovations into your business. When you are working with a company as an employee you not only get those ideas that will improve your business, but you’ll also be able to identify mistakes that you should not repeat.

2. Build Your Own Site

For an SEO company, your website is your identity, and therefore, it becomes important to manage your website properly and regularly. It’s like when you go to a new salon for a haircut; you always check the hairstyle of your hairdresser. If he has a shabby hairstyle, would you even ask him to give you the haircut? This same logic goes for SEO companies.

3. Be Active On Quora

There were days when people were so active on LinkedIn to get customers’ attention, but nowadays, Quora has become the new sensation. The platform is a very easy way to ask and reply to questions, and you can help build up your reputation on there. Therefore, it is the best way to get more clients by being active on Quora.

4. Include Live Chats

People love companies that keep themselves transparent and are regularly active on their websites. You never know when a client becomes interested in your company’s SEO service. However, many people still think that it is the most irritating thing existing on the planet. While customer-facing messages might not be the funnest thing to deal with, live chats are one of the most powerful promotion tools if set correctly.

5. Referral Codes

To make the most out of referral campaigns, give your new customer a referral letter that offers a discount or credit for sending over any new customers that your organization signs. This will incentivize your customers and help you find new leads without using resources.


While it might be difficult initially, use these tips to find, target, and build your potential clients. With these tools and tips, you’ll be able to get your business off to a great start.

Colibri Digital Marketing

We’re a digital marketing agency focusing on the triple bottom line of people, planet, and profit. Based in San Francisco, we’ve got our fingers on the pulse of Silicon Valley, we’ve got an insider perspective on the tech industry, and we get a sneak peek at the future of digital marketing. If you’re ready to work with San Francisco’s first and only full-service B Corp-certified digital marketing agency, drop us a line to schedule a free digital marketing strategy session!

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