In 2020, the intense competition between brands has changed the way brands interact with their audience.
It’s not just about a simple logo change or changing the background color of the website anymore. There are branding trends that you need to follow to stay up to date. If there is a trend where people want to know more about a brand’s policies and environmental impact, leaving that information out of your brand will mean you lose customers.
This is important because, as a brand, it’s necessary to differentiate yourself from your competitors.
People today are brand-savvy. They want brands to understand, listen, and make them happy before they even buy anything from the brand. That’s why it’s necessary to follow what is already working well in the market.
8 2020 Branding Trends
Let’s look at branding trends for 2020 that will help your brand develop an excellent reputation among your target customers.
1. Personalize your Brand
Customers relate to people, not products.
If people can relate to your brand, there is a good chance that people will trust you. Authentic relationships create more trust and loyalty and lead to more sales. Everyone loves a personalized experience.
Plus, people love stories. If customers can relate to your story and find meaning in what you are selling through the way you are selling it, people are more likely to work with or buy from you. Be it an advertisement or social media post; if you’re not narrating your brand story, it might be difficult for you to gain the trust of customers.
While interacting with your brand, people want to feel a human connection. Today, most brands create automated messages To an extent, this is okay, but a story creates a human bond which people are searching for.
2. Focus on Online Community
One of the fastest ways to grow your brand online is to use branded communities. You can start building your community by adding a branded hashtag to your social media posts. Creating a Facebook group is a great way to make an online community. The forums provide a platform for consumers to discuss brand-related topics. This allows brands to understand customer’s needs without even trying to sell them anything.
3. Get Creative with Customer Service
Excellent customer service is a surefire way to gain the attention of potential customers.
Regardless of the time and demographic, customers will connect with your brand at any time. You must remain online for customers 24/7.
When a customer experiences a problem, they’ll contact your customer support. This will present you with an opportunity to connect with those customers. Exceptional customer service will take you a long way.
Excellent customer service will not only win the loyalty of the customer, but it will also act as a key differentiator from your competitor.
4. A Social Conscience is Important
Consumers want to know that brands care about the same things that they do. They want companies to care about the environment and see that they diversify and create new opportunities.
As a certified B Corp, Colibri Digital Marketing believes in truly living by our values. Just saying we believe in leading with love is not good enough. Showing our clients we do that through every step of the process from the sales call, training, and results means we truly work by our values.
When you add to your brand messaging that you are environmentally sustainable, you must be able to back that up. No one likes a movie where the trailer advertises something different than what you get from the movie. Make sure that you work by your values and reflect that in your branding.
5. Think Mobile First
Mobile interaction is an evergreen trend that will either make or break the brand. It’s not a matter of choice anymore.
Lots of people shop online, read emails, and even watch tutorials on a mobile phone. There are mobile strategies that every brand must study and follow.
It’s no surprise that customers are on mobile, and if you want to grab the attention of your target customer, you need to think about going mobile. Be it fonts, colors, and even the CTA, everything must be designed in a way that it should look good on mobile.
If you don’t have a graphic designer on-board, hire a logo design company or a branding agency that can help you create mobile-first graphics.
6. Influencer Marketing
Not new, but this trend is still very effective. These days, people believe in the opinions of strangers when it comes to buying stuff online. That’s why social proof is something that forces companies to place testimonials on their website or display them on their social media pages.
When an influencer shares their experience regarding the brand, it builds trust among people. This helps encourage the customer to buy the product.
Finding an influencer is effortless these days. However, it is essential to find an influencer with the relevant niche because an influencer that doesn’t fit the product category will create less impact than the one who knows a bit or two about the product. To find the perfect influencer for your brand, check out our guide to creating influencer marketing strategy.
7. Focus on Native Display Advertising
Native display advertising is an ad that appears in the format of the platform it is posted on. Native ads are a post on social media that’s mixed in with your feed, or a search result on Google instead of a banner on a website. Display advertising is still a popular way to increase brand presence and make the customer feel that there is a brand that is giving them a solution to their problem.
Native display advertising is one-step higher than simple display advertising. When placed correctly, display advertising can attract the right customer and develop a sense of trust among the customer. Native advertising takes it a step further by attracting the target customers and bringing them to a place where they intentionally buy products.
In native advertising, content is of vital importance. To make an impact, your ad must portray who you are and what you are selling. It must speak directly to your audience. So before you start making your ads, know your audience. To do so, create personas and do audience analysis.
8. Create Attention-grabbing Content
Consumers of today are smart. They want a brand that can understand them and help them in solving the problem. Through proper content, brands can quickly get the attention of the customer and build trust among the customers.
Producing valuable content is far more important than just creating daily content. The audience will always appreciate in-depth analysis and research. Everyone loves to read something that can move them at an emotional level, and one of the ways to keep them hooked is to make sure that your brand has a striking name. If you need help creating this, look into naming agencies. Once you’ve got a strong name, keep going with posts that provide quality content.
Branding is not just a choice anymore. The competition out there is fierce. If you want to get your brand heard, you need to follow the trends and make the best use of it before your competitor steals your market share.
There is no one perfect time to follow these trends. If you are reading this post, now is the time to apply them to your brand. You cannot wait any longer.
We know that all of these trends can help companies in different ways. Reach out to us for a 30 minute complimentary digital strategy session to learn how each tactic could benefit your brand and where to begin!