Today’s consumers rely on digital channels for the extent of their purchase needs. That is why the eCommerce market has expanded so much in recent years, and why new businesses appear regularly online. Considering, this competitive climate, achieving targeted levels of success demands more than just providing product quality and competitive prices.
Your visibility online is the main factor that will influence your profitability. Improving your traffic rankings means adopting the right strategies and optimizing your platform. Strong SEO writing is an important priority. From product descriptions to homepage content, the text published on your site should be written with SEO principles in mind.
These nine novel tips and tricks will enhance your understanding of how to notice a boost in daily traffic, keep your site visible in search engine results pages, and ultimately, your visitors engaged, Here’s what you need to know to create effective eCommerce SEO writing:
Perform in-depth keyword research
Any successful SEO strategy starts with keyword research. This allows you to understand the search terms your target audience is using when they are shopping online for the type of products you are selling. Relevancy in your approach in this department steers SEO writing in the right direction.
Keep in mind relevant criteria when conducting in-depth keyword research:
- Product focused terms
- Likely to convert
- Reasonable volume
- Little competition
- Ranking ability
- “Buying” terms and phrases
When writing eCommerce content, include keywords that come with a high volume of searches, but preferably ones your competitors aren’t pursuing. If a specific keyword is already dominated by a large eCommerce platform, such as eBay, for example, it’s better to find another option that actually has the ability to rank.
How do you find the right keywords? Use an appropriate tool. The majority of SEO writers rely on Google Keyword Planner. This tool shows base keyword data for the collection of average CPC’s, monthly search volume, and competition.
Place the keywords strategically
Gone are the days when a block of text stuffed with keywords increases rankings. Nowadays, keywords need to be placed strategically and not used more than a few times, especially within product descriptions shorter than 300 words. Usually, primary keywords are used:
- Once or twice in the body copy
- Once in the title
- Once in the page’s URL
- Once in the alt image tag
Keywords are relevant for any piece of written content, but over-stuffing isn’t the way to go.
Use writing tools to ensure content quality
Whether you are writing a longer product description, a business description for your ‘About Us’ page, or an article for the blog section on your site, quality should come as a priority. Editing your written content, as well as making sure it’s compelling and engaging will influence your traffic rankings, conversion, and bounce rates.
Customers entering your eCommerce platform will rapidly exit the site if it’s plagued by inaccurate content and full of grammar and spelling mistakes. the typical eCommerce website requires extensive writing sot, makes use of available writing tools and services, such as Studicus, Grammarly, BestEssay Education, Hemingway Editor or WOWgrade.
Write for customers, not bots
One of the major rules for successful SEO writing is to write for buyers first, not search engine bots. Search engine algorithms focus on usability lately, what’s interesting to your target audience will be good for search engines as well. When written content aligns with what customers actually want to read, bounce rates decrease conversion rates increase, and ultimately Google ranking climbs.
Add more information to product pages
When you are writing product descriptions with SEO in mind, length is an important factor to remember. While there is no exact standard length, you should provide your site visitors with sufficient information
Online shoppers with low awareness of your product, for example, will need convincing to actually convert or not bounce back. A thorough description of the product is essential. Write your product copy in a compelling and informative way.
Maintain relevant content
Product descriptions should be informative, but making them too long can be risky; target relevancy first. Text relevance is an important aspect of search engine rankings. The longer a visitor stays on your platform, the higher Google will actually rank it. If buyers come across content that isn’t helpful, your bounce rates will naturally increase and your rankings will drop.
What is an effective solution? When writing product descriptions, to increase relevance, focus on benefits instead of features. Features are impersonal, while benefits show a potential buyer why they should take an interest in the product. Keep the description accurate and address how your product will help the buyer.
“Content relevancy is a primary consideration for eCommerce writing. Bounce rates are directly linked to how informative, compelling or informative a site’s content is, leading to a change in search engine rankings as well” – explains Kevin Alden, content writer at IsAccurate and The Guardian contributor.
Avoid duplicate content
Creating similar descriptions for various product categories or copying product descriptions from your competitors’ sites will trigger issues for search engines indexing your eCommerce platform pages. Duplicates or near-duplicates will only drive down visibility, avoid this SEO mistake at all costs.
Write unique content for each, from descriptions to product titles.
Monitor Content with Google Analytics
SEO writing also demands performance monitoring. How many pages per session do site visitors browse? How much time do users spend on your platform? What content is linked to the highest conversion rates or bounce rates? It’s important to check the performance of each page on your platform, from product categories to the homepage. This way, you can determine if efforts in the SEO writing department have paid off, or you should still perfect your practices.
Use Google analytics to assess metrics. This tool indicates if written content is working and whether other non-content related issues are affecting your performance.
Focus on FAQ content
People will naturally have questions about your product, so provide them with answers through an extensive FAQ page. Think about the most frequently asked questions for potential buyers and provide thorough explanations.
FAQ content is helpful or customer satisfaction and SEO as well. When writing FAQ content make use of relevant keywords.
Succeeding in eCommerce SEO writing may seem challenging at first. Understanding the nine novel tips and tricks will assist in reaching your desired results. Use them to your advantage and your SEO writing approach will likely improve.