The introduction of new AI technology has transformed the scope of how you can use artificial intelligence in marketing. With new machine-learning technologies, companies can better understand customer segments with real-time insights. Three significant uses of AI are data analysis, Natural Language Processing, and content generation.
Artificial Intelligence In Data Analysis
Artificial intelligence in marketing can assist experts in collecting and analyzing data from various sources efficiently. AI tools can use trends and patterns in data to predict success rates and determine effective marketing methods. Many AI-powered databases streamline inputted data to offer users more easily understandable information. Some of the best AI tools for data analysis are Polymer, Tableau, and MonkeyLearn.
Artificial Intelligence In Natural Language Processing
Natural Language Processing (NLP) is the ability of AI to interact with users with an automated voice or text. NLP is commonly used in customer service bots or voice searches placed on websites. This unique AI utilizes qualitative user data to judge intentions and make informed decisions. This feature is called “sentiment analysis” and is offered by AIs like Remesh. Marketers can use this data to create better marketing strategies.
Artificial Intelligence In Content Creation
Content creation has become easier than it’s ever been before. Marketers simply think of ideas, and an AI will execute them. There is an overwhelming amount of content creation AIs. One example is Jasper AI, an automated tool for creating marketing content. A more widely used AI is ChatGPT, which is another Natural Language Processing tool that can create content.
Real-World Examples Of AI Used In Marketing
Several businesses have already taken a step to implement Artificial Intelligence in their marketing.
Sephora
For example, the beauty brand Sephora has a chatbot on its website to assist customers and provide recommendations.
Alibaba
Additionally, the retailer Alibaba has opened a FashionAI in Hong Kong. Customers can use “smart mirrors” to find clothing information and outfit overviews.
Starbucks
Another example is Starbucks’ use of predictive analysis AI to create personalized recommendations for customers. Through the Starbucks application, user information is collected and used to create customized marketing messages and suggestions.
Takeaways
With the rise of artificial intelligence in marketing, the employment question has risen: will artificial intelligence steal jobs in the marketing world? It is difficult to predict the future, but AI will likely be a friendly tool for employers, not a stable replacement for the workforce, at least not yet.
Additionally, AI will provide new marketing tools, resulting in new opportunities. For now, marketers can utilize AI for data analysis, New Language Processing, content generation, and much more.
The universe of artificial intelligence is waiting for you! Enhance your marketing skills and strategies with various efficient tools today by scheduling a complimentary call with Colibri Digital Marketing!
