Author: Daniela Perez

Social Media has three main characteristics we navigate when creating content and strategies: every platform is fast-paced, innovative, and temporary. How do we engage with our audience based on that? We get caught up in the latest trending content and viral ideas. However, remaining on trends offers short-term visibility but doesn't create a sustainable and impactful digital marketing strategy.  Let's explore the benefits of original content and branded strategies over chasing trends. 

We live in the digital age, and with that, we need to embrace social media as a part of our daily lives and as the pulse of the modern marketplace. This applies whether you’re a small business owner, a freelancer, or part of a large corporation. It started as necessary to be online; now, we must be effective online. How can we achieve that big goal? First, we must design a strategy with specific goals. A solid social media strategy helps you connect and engage with your audience across several funnel stages, enhance your brand presence, and drive sales. 

We live in a world where technology is advancing rapidly, and one of the latest and most popular trends is TikTok. This app has become a significant force in the music industry, changing how talent is discovered. In the past, artists were often found in the most unthinkable corners of the world. Now, many emerging artists get their start from trending TikTok music, with a built-in following that producers and labels can take advantage of for success.