Inbound, Outbound, and Internal Links Explained

One thing that acts as a unifying force to bring everything together on the internet is (cue drumroll) links. Links are crucial for guidance in navigating the internet. Like the signposts on a highway, links take you from one destination, aka a webpage, to another.

Comments Off on Inbound, Outbound, and Internal Links Explained

Is Medium Your New Marketing Best Friend?

If you have not heard about the writing platform, Medium, today is your lucky day! Medium is taking off in the marketing world and may be just what you need to take your marketing to the next level. It's a platform for writers, brands, and readers to discover and create content easily. Medium provides an untraditional platform for blogging where anyone can write successfully and gain immediate traffic to their content, no matter their experience level or the following size. Continue reading to learn more about how Medium can be a great tool to boost your marketing! 

Comments Off on Is Medium Your New Marketing Best Friend?

5 Tips and Tricks for Conversion Optimization

Are you noticing a large number of views on your website but not many conversions? This could be happening because you are not properly optimizing your website for conversions. A…

Comments Off on 5 Tips and Tricks for Conversion Optimization

How To Maintain Your Mailing List

Anyone with a newsletter knows that the hardest part is keeping your mailing list interested in your newsletter. Because customers are swamped with emails from their workplace, companies they buy…

Comments Off on How To Maintain Your Mailing List

Top 9 Reasons to Rebrand

Companies rebrand when they want to keep up with the competition or establish themselves as stronger industry players. While big brands like Apple, BP, and Starbucks have learned the power of rebranding, smaller businesses can also drive up their sales through a unique brand strategy. Rebranding often involves rethinking your name, logo, color palettes, imagery, typeface, and advertising or marketing strategies. 

Comments Off on Top 9 Reasons to Rebrand

4 Ways SEO Can Help Businesses Grow

Maintaining a solid online presence is crucial for any business. As the world continues to fight against the pandemic, most businesses have had to rely on online channels to stay…

Comments Off on 4 Ways SEO Can Help Businesses Grow

SSL Certificates vs. Code Signing Certificates

Do you know what code signing certificates and SSL certificates do? Many people have heard of them, but not many people know their purpose. They both keep sites safe but…

Comments Off on SSL Certificates vs. Code Signing Certificates

10 Things to Consider Before Hiring an SEO Expert

Search engine optimization (SEO) is essential to the success of your business. In both B2B and B2C industries, SEO is vital to ensuring your website is found by potential clients.…

Comments Off on 10 Things to Consider Before Hiring an SEO Expert