Diversity is becoming more important as the years go by. Individuals need to see themselves represented in brands, movies, stories, and even through the influencers they follow on social media. In this blog, we will analyze the growing Latino population in the U.S., their increasing contribution to the economy, their growing interaction on social media, and ways that companies should take the Latino population into account when marketing and advertising.
For budding Youtubers, gaining platform traction in the form of views and (more importantly) dedicated subscribers can be extremely difficult. After Google, YouTube has become one of the most important search engines, which is why so many brands have tried their chances at gaining visibility, and hopefully new followers, by implementing YouTube marketing strategies.
In this blog, we will review guiding principles and effective branding techniques that are guaranteed to help brands create strong personalities for themselves; they include differentiating one’s brand, recording your progress for every strategy used, forming connections with creators with similar goals, tying company goals to a larger purpose, and creating posting schedules.