Author: Ramitha Nagarajan

Diversity is becoming more important as the years go by. Individuals need to see themselves represented in brands, movies, stories, and even through the influencers they follow on social media. In this blog, we will analyze the growing Latino population in the U.S., their increasing contribution to the economy, their growing interaction on social media, and ways that companies should take the Latino population into account when marketing and advertising.

In this blog, we will review guiding principles and effective branding techniques that are guaranteed to help brands create strong personalities for themselves; they include differentiating one’s brand, recording your progress for every strategy used, forming connections with creators with similar goals, tying company goals to a larger purpose, and creating posting schedules.