In the dynamic world of digital marketing, understanding a customer's journey from the first interaction to the final purchase is crucial. Here is where attribution reporting comes into play, being used for marketers to understand the effectiveness of their campaigns seamlessly. Google Analytics 4 (GA4) is one of the tools you should always use, offering many reports and attribution models. This blog explores the diverse range of reports and attribution models available in GA4. We aim to highlight their significance and functionality in the marketing landscape.
The sales funnel is an analogy for potential customers' journey from initial awareness of your product or service to the final purchase. Usually, it's divided into several levels: awareness, interest, decision, and action. With Google Universal coming to an end and migration to GA4 underway, now is an ideal opportunity to familiarize oneself with GA4 and ensure a correct setup. To effectively use Google Analytics 4 for each stage, it is vital to identify the key steps that indicate a prospect's movement through the funnel. Let's take a look!
The benefits of GA4 are vast, including a more comprehensive view of user behavior, predictive analytics, and cross-device tracking. These features can provide valuable insights to website owners. In this blog post, we'll discuss the basics of GA4, the main differences between GA4 and Universal Analytics, and how to do the GA4 migration.