Multi-Channel Marketing: Strategies for Enhanced Customer Engagement

Multi-channel marketing allows businesses to engage with their audience wherever they are, from social media to email, websites, and beyond. It creates multiple contact opportunities that enhance customer experience and drive conversions. Most of this will occur online, but it can also include offline channels like direct mail, POP materials in stores, and PR activations, among others.

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Optimizing Your Marketing Strategy: A Guide to Aligning with Evolving Business Goals

In the ever-evolving business landscape, the ability to periodically review and adjust your goals is not just a skill – it's a strategic necessity. Indeed, business goals are the compass that guides all operations, as they are the ones that make the company’s mission possible. As such, they need to evolve according to changes in the market, consumers, and general social and economic conditions.

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Is an Email Marketing Strategy Still Relevant for Businesses? Exploring Its Effectiveness in Today’s Digital World

In 1971, Ray Tomlinson sent the first email. And in 1978, Gary Thuerk, a marketing manager at Digital Equipment Corp, sent the first mass email to 400 potential clients. Now, more than 40 years later, around 4 billion people worldwide connect through email. Businesses across the globe are actively seeking new methods to refine their email marketing strategy for maximum results.

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11 Years of Purpose Driven Marketing: 2022’s Impact Report

Growth is an everyday journey, and 2023 marks our 11th year as a Colibri charm and our focus on purpose driven marketing for businesses of all kinds. From the ups and downs, we have worked to find beauty even in the most challenging changes.

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