Building Brand Resilience: How to Adapt Your Marketing Strategy for Uncertainty
Uncertainty has always been a companion for both consumers and companies. Economic fluctuations, geopolitical tensions, and unforeseen global events can disrupt markets and challenge the most robust business models. As the economy shows signs of a slowdown, many companies cut back on budgets, staff, and initiatives to manage the situation and reduce risk. However, amid these challenges lies an opportunity to demonstrate brand resilience and adaptability, pursue greater market share, or venture into new areas.