Author: Veronica Lima

In the ever-evolving business landscape, the ability to periodically review and adjust your goals is not just a skill – it's a strategic necessity. Indeed, business goals are the compass that guides all operations, as they are the ones that make the company’s mission possible. As such, they need to evolve according to changes in the market, consumers, and general social and economic conditions.

In 1971, Ray Tomlinson sent the first email. And in 1978, Gary Thuerk, a marketing manager at Digital Equipment Corp, sent the first mass email to 400 potential clients. Now, more than 40 years later, around 4 billion people worldwide connect through email. Businesses across the globe are actively seeking new methods to refine their email marketing strategy for maximum results.