NECTAR NAMIng PACKAGE
We know naming is hard. It’s one of the hardest things a brand can do. Renaming, of course, brings its own challenges. We have a (relatively!) simple system that, while not totally painless, delivers happy results.
The purpose of the Nectar Naming Package is to ensure that your brand is:
- User friendly and accessible
- Optimized for mobile, search, and social
- Captures leads and converts clients
In case you’re curious (we would be!), we named our package after nectar because it evokes engagement and connection. Nectar is sweet, attractive, and deeply nourishing to both the creatures who drink it and everyone in the ecosystem. In fact, it is the food of the gods — and the hummingbirds.
Here’s what we do:
CONSIDER YOUR AUDIENCE
Is your business B2C, B2B, or primarily e-commerce? Are you a startup or a well-established business? Is you product or service more about style or more about trust and substance? We’ll work with you to create the right persona for your business.
Depending on your audience type, we draw on trusted resources and collaborate with your team to get inspired. If you’ve already been considering some options, we use those as a point of departure.
COMPILE A LIST OF IDEAS
Inspiration leads to ideas. We also use an extensive set of tools to generate even more ideas, which we compile and edit down to a manageable list.
We reach out to your ideal client segment, analyze competitors and partners, get to know your industry, and audit your digital assets. Typically, this includes:
- Persona creation (see audience, above)
- Team buy-in
- Client interviews
- Competitive analysis
- Industry analysis
We don’t just trust our intuition or go with the flashiest name. Having done the research, we test the names targeting your desired audience to find out what the world really thinks of your possibilities.
ART MEETS SCIENCE
Et voilà! The perfect new name for your beautiful brand.
Minimum of $20,000 in project fees.