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SEO copywriting is what I do and it’s all about combining great copy with online marketing technology.

A Short History of SEO for Digital Marketing Beginners

Most people are at least broadly familiar with the concept of search engines. You type the word or phrase for which you need information, and the tool goes and fetches…

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The Importance of Increasing Your Page Authority

Page Authority is a metric that’s been getting a lot more attention in SEO circles recently, but, while many people are quite happy to give a number, relatively few people…

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Web Writing for Beginners Part 2 of 3

Flashback! We're refreshing this three-part series, originally posted in June of 2012. If you missed Part 1 go ahead and tab over for a refresher. Otherwise, on to part 2!…

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Web Writing for Beginners Part 1 of 3

Flashback! We're giving this post, the first of a three-part series from about five years ago, a new coat of paint! It's solid advice for anyone looking to get a…

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Testing and Conversion: What SEO Copywriters Need to Know Now

Flashback! We ran a version of this post three years ago, in July of 2014, and we think it's worth revisiting. Increasing conversions for your site is never easy, so…

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7 Overlooked and Unexplored Digital Marketing Opportunities of 2017

Something we’ve learned over the years is that digital marketing doesn’t ever stop. There’s no finish line, and there’s no room for complacency. If you stop moving, lose your creativity,…

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SEO for Digital Marketing: On-Page vs. Off-Page SEO (Part 2)

Welcome back for Part Two of our discussion of On-Page and Off-Page SEO, part of our ongoing series on SEO for Digital Marketing. As San Francisco’s only full service B…

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SEO for Digital Marketing: On-Page vs. Off-Page SEO (Part 1)

On-Page and Off-Page SEO are very different tools that share essentially the same purpose. At heart, strong digital marketing is about delivering the best content to the greatest audience in…

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