SEO copywriting is what I do and it’s all about combining great copy with online marketing technology.

2018 SEO Trends That You Need to Prepare For

If you run your own business and have an online presence, the chances are that search engine optimisation will play a role in your everyday marketing activities. Of course, the…

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The Ever-Evolving Digital Marketing Agency Toolkit

It’s late September as I write this, an unseasonably warm and dry transition into what is shaping up to be a long and dusty autumn. September is a very contemplative…

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A Short History of SEO for Digital Marketing Beginners

Most people are at least broadly familiar with the concept of search engines. You type the word or phrase for which you need information, and the tool goes and fetches…

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The Importance of Increasing Your Page Authority

Page Authority is a metric that’s been getting a lot more attention in SEO circles recently, but, while many people are quite happy to give a number, relatively few people…

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Web Writing for Beginners Part 2 of 3

Flashback! We're refreshing this three-part series, originally posted in June of 2012. If you missed Part 1 go ahead and tab over for a refresher. Otherwise, on to part 2!…

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Web Writing for Beginners Part 1 of 3

Flashback! We're giving this post, the first of a three-part series from about five years ago, a new coat of paint! It's solid advice for anyone looking to get a…

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Testing and Conversion: What SEO Copywriters Need to Know Now

Flashback! We ran a version of this post three years ago, in July of 2014, and we think it's worth revisiting. Increasing conversions for your site is never easy, so…

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