Colibri Digital Marketing’s code of ethics provides an overview of the ethical and responsible guidelines we use to run our company and guide our work with our customers, employees, contractors, and suppliers. 

Governance

As a California benefit corporation and a certified B Corp, Colibri Digital Marketing provides opportunities for talented professionals worldwide.  We are committed to marketing that model and supporting business for good – for you, us, our gorgeous green planet, and everyone we know.

We seek organizations to partner with that help us increase our opportunities for diversity and inclusion while supporting our local community and protecting the environment. We show our commitment by ensuring that at least 50% of our suppliers and vendors and over 75% of our clients are local and independent.

If you want to know more about who we are, click here. 

Mission

As a California benefit corporation and a certified B Corp, Colibri Digital Marketing provides opportunities for talented professionals worldwide.  We are committed to marketing that model and supporting business for good – for you, us, our gorgeous green planet, and everyone we know.

We seek organizations to partner with that help us increase our opportunities for diversity and inclusion while supporting our local community and protecting the environment. We show our commitment by ensuring that at least 50% of our suppliers and vendors and over 75% of our clients are local and independent.

Social & Environmental Impact Statement

Colibri Digital Marketing, a virtual digital marketing agency, has created a business model that is inherently environmentally low-impact. Our work does not require cars or create emissions on a large scale. 

We are a certified LGBTBE, and we are women-owned and run and, as such, intend to stand as leaders in the quest for equal pay for equal work and the value of women’s work, along with fundamental human rights for the LGBT community.

Slave labor is typically used to provide the necessary minerals to create cell phones, computers, and other devices essential to our work.

Therefore, we intend to reduce these practices and provide alternatives.

We would like to:

• Improve the status and income of women as leaders and employees
• End slave labor for the creation of electronics
• Improve the quality and income of the LGBT (business) community

Our plan is to:

• Identify appropriate organizations that align with these goals
• Provide financial contributions to these organizations
• Provide in-kind donations of services to these organizations
• Financially support our employees in volunteering for the organizations of their choice

Current Commitments

We seek to work with other B Corps, not-for-profit organizations, small businesses, and diverse suppliers as a general commitment. Specifically, we are taking the actions outlined below.

Social Objectives:

• Membership in GGBA and NGLCC
• Financial contributions to Hip Hop for Change
• Financial assistance to New Venture Fund

Environmental Objectives:

• Purchase carbon offsets for marketing team travel (to be determined at the end of each fiscal year)
• Encourage subcontractors to participate in positive social and environmental impact. 
• Purchased 100% renewable energy for our headquarters and to power the computer and phone using PG&E’s Solar Choice program
• Maintain a paperless office.

We will revisit our policies and achievements every year and publish these on our blog so that our clients and the community can be inspired and/or suggest improvements.

Impact Reporting

Colibri Digital Marketing will report annually on its social and environmental performance. The report will include Colibri Digital Marketing’s B Impact Score and provide updates on key areas, including Governance, Workers, Community, Environment, and Customers. The report will be published on Colibri Digital Marketing’s website.

Workers

Code of Ethics 

Colibri Digital Marketing strives to consistently meet the highest ethical standards for all directors and employees.

Colibri Digital Marketing requires all team members (called Colibris) to comply with all laws, rules, and regulations applicable to the business.

If you become aware of the violation of any law, rule, or regulation by Colibri Digital Marketing, whether by employees, directors, or any third party doing business on behalf of Colibri Digital Marketing, please promptly report the matter to Maria Perez. 

Employee Reviews

Colibri Digital Marketing uses a 360-degree review process. This enables all employees, including the owner, to provide and receive feedback about their work performance. The review will be conducted annually.

This review is conducted each year between November and January to help us plan for the upcoming year.

After employees have completed the surveys, the owner and/or designated representative will schedule one-on-one meetings to discuss the results with each employee.

Community

Commitment to the Local Community

It is the policy of Colibri Digital Marketing to support the local community by ensuring that at least 75% of our customers are independent and locally owned. 

This Policy is adopted so that Colibri Digital Marketing may:

• Support and maintain the diversity and vitality of our local community
• Support the local economy by keeping money circulating within the community

Vendors & Suppliers

It is the policy of Colibri Digital Marketing to choose vendors and suppliers that comply with at least 4 of the following requirements:

• Have values that align with the company’s
• Engage in positive social and environmental practices and do not use harmful practices whenever possible.
• Comply with all local laws and regulations and with international human rights and labor standards.
• Pay a living wage to their employees and contractors
• Have a third-party certification, such as B Corps or California Green Businesses 
• Are locally-owned. 
• Are owned by women or minorities 

Positive social and environmental practices include but are not limited to

• Having a mission that promotes social and environmental responsibility and equity
• Creating products or services that conserve resources and minimize waste and pollution
• Giving back to the community, either through financial donations or volunteer service

Harmful social and environmental practices include but are not limited to:

• Using child or slave labor
• Testing products on animals
• Harming the environment

This policy is adopted so that Colibri Digital Marketing may:

• Operate as a socially and environmentally responsible business with consideration of all of its impacts on stakeholders.

As a woman-owned, B Corp-certified, National Gay and Lesbian Chamber of Commerce-certified LGBTBE, Colibri Digital Marketing is committed to supplier diversity.

Supplier & Subcontractor Environmental & Social Screening Process

It is the policy of Colibri Digital Marketing to ask our subcontractors if they engage in environmentally and socially harmful practices, including:

• Polluting
• Firearms
• Slave labor
• Child labor

It is our policy to ask our subcontractors and supplier if they engage in environmentally and socially positive practices including:

• Volunteering
• Charitable donations
• Carbon offsets
• B Corp status

We favor like-minded individuals and organizations that positively impact the triple bottom line of people, planet, and profit and care about diversity, inclusion, and community.

Environment

Virtual Office Stewardship Policy 

It is the policy of Colibri Digital Marketing to:

• Encourage all employees and contractors to follow best environmental practices in their home offices or coworking spaces.
• Promote energy conservation by maximizing natural light, using energy-efficient lights such as LEDs, using Energy Star printers, and ensuring that all lights are turned off when not in use.
• Promote water conservation by encouraging the use of low-flow toilets and water-conserving aerators.
• Reduce waste by using recycled content paper, minimizing the use of paper as much as possible, using reusables instead of disposables whenever possible (such as for batteries), and recycling/composting all recyclables and food waste.
• Ensure all e-waste and hazardous materials are properly recycled, disposed of, and not sent to the landfill.

This policy is adopted so that Colibri Digital Marketing may:

• Operate as a socially and environmentally responsible business with consideration of all of its impacts on stakeholders.
• Minimize its environmental footprint by conserving resources, minimizing pollution, and reducing waste.

Customers

Customer Privacy Policy

Colibri Digital Marketing collects customer information to fulfill requests related to product and/or service delivery and informs the development of new products and services. Client information is never shared publicly or with any organizations that are not directly related to the sales and business activities of Colibri Digital Marketing.

Customers can opt-out at any time of any electronic marketing communications. 

Ethical Marketing Policy

It is the policy of Colibri Digital Marketing to ensure that all marketing related to our products and services meets the highest standards of honesty and integrity. 

This policy sets out marketing practices that align with socially and environmentally responsible business practices, such as those followed by Certified B Corps.

Colibri Digital Marketing will ensure that all marketing, both online and offline, will:

• Honestly represent Colibri Digital Marketing products and services without intentionally misleading clients in any way
• Follow best practices for permission-based email marketing by requiring a double opt-in  where clients must confirm their email address and their wish to subscribe to the newsletter.
• Not share client’s email addresses without their express consent
• Comply with GDPR standards

This policy is adopted so that Colibri Digital Marketing may operate as a socially and environmentally responsible business with consideration of all of its impacts on stakeholders.

Emerging Technologies Policy 

Colibri Digital Marketing will continually assess the potential ethical, social, environmental, and legal consequences of all emerging technologies within our industry, business, and client work. This includes generative AI, blockchain, the Internet of Things (IoT), and other technologies or practices that could affect any involved parties or the environment.  

At Colibri Digital Marketing, we suggest using tools and strategies that benefit everyone involved and have been proven ethically sound. It’s important to base our work with emerging technology on a solid ethical foundation.  

Colibri Digital Marketing • 5927 Almaden Ln, Oakland, CA 94611-2233

415-900-4788 • www.colibridigitalmarketing.com • @colibridigitalmarketing