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Conversational AI

Voice of Innovation: Elevating Marketing with Conversational AI

Imagine you’re sipping your morning coffee, and with a simple voice command, you’re catching up on the latest news. Sounds futuristic? Not anymore! Welcome to the voice and conversational AI world, where talking to a machine is as normal as chatting with friends. In this blog, we’ll dive into how this technology is not just a fancy gadget trick but a game-changing tool for marketing and business. So, tighten your seatbelts as we embark on a journey through the evolving landscape of voice and conversational AI in marketing.

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GPT Builder

How to Build Your Own GPT with OpenAI’s GPT Builder: An Easy Step-by-Step Guide

In an age where AI is a crucial business tool, leveraging Generative Pre-Trained Transformers (GPT) can be a game-changer for your marketing strategy. Whether you are a marketer looking to drive customer engagement or a business owner aiming to streamline operations, customized GPTs can be a solution to suit your unique needs. But where do you start? This guide will walk you through the steps to use OpenAI’s GPT builder, highlighting benefits and providing valuable tips along the way.

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Influencer Marketing Trends

The Evolution of Influencer Marketing Trends: A Glimpse into the Future

Influencer marketing plays (and has been playing) a crucial role in the rapidly changing digital landscape. It works as the perfect reference to showcase how brands need to transform and innovate when connecting and engaging with their target audiences. This dynamic, personalized, and sometimes more niche approach to marketing improves brand visibility. It zeroes in on messaging while fostering genuine connections between brands and current or potential customers through content creators. However, some relevant questions for this landscape arise. How did we arrive at this juncture, and where is marketing headed with upcoming influencer marketing trends? 

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