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How to Audit Your Marketing Tech Stack: A Step-by-Step Guide
How many tools is your company using? Maybe you know the answer to that. The hardest question is: how many tools is your company paying for? A marketing tech stack audit is a structured review of every tool you pay for: what it costs, who owns it, what job it does, and whether its data reaches the place you report from. Work through eight steps, score each tool out of five, then decide whether to keep it, connect it, consolidate it, or cut it.
Entity SEO: How to Turn Your Brand Into a Recognized Entity in AI Search
An entity can be a company, person, product, location, concept, or organization that search systems can identify as distinct from everything else. For your brand, becoming a recognized entity means AI tools can understand who you are, what you do, who you serve, and what topics you should be connected to.
How to Optimize for Google AI Overviews: The 2026 Playbook
Ranking on Google used to give marketers a fairly clear target. Get your page as close to position one as possible. That goal hasn’t fully disappeared. But position one is no longer always what someone sees first. Google AI Overviews can now summarize an answer directly in the search results, pulling information from multiple sources and linking to sources for further exploration.