CONTACT US
WHY NOT?
If you’re looking for great advice from a global team of friendly digital marketing experts, don’t be shy. Reach out!
LOOKING FOR MARKETING WITHOUT BARRIERS? SCHEDULE A DIGITAL STRATEGY SESSION WITH ONE OF OUR DIGITAL MARKETING STRATEGISTS AROUND THE WORLD.
Call us
415-900-4788
Contact us
hello@colibridigitalmarketing.com
Brilliant insights found here
Bidding on “Life Events”: Why Your Ads Should Focus on Events, Not Just Keywords
Targeting life events is one of the most underused strategies in digital advertising. At the same time, most brands bid on keywords; the smartest brands bid on moments. Here’s the difference: While keywords tell you what someone is searching for, life event targeting tells you why. That context changes your results.
The “Tracking Breakup”: How to Market Wellness Brands to the Data-Fatigued Consumer
The modern wellness consumer has counted steps, tracked sleep, logged meals, monitored heart rate, downloaded meditation apps, and watched recovery scores rise and fall. Now, many of them are tired, and attention for wellness brands is getting harder to earn.
B2B Retargeting Strategies: Staying Top-of-Mind During Long Sales Cycles
Most B2B marketers know they’re supposed to run retargeting. Most of them also know their B2B retargeting isn’t really working. The ads show up—the pixel fires. The budget gets spent. Three months later, the same prospects remain in the warm-audience bucket. The only measurable outcome? You’ve become the agency or software company that follows them online without offering anything new. This is the B2B retargeting trap.