CONTENT MARKETING DEFINED

The aim of content marketing services is not to overtly promote a brand. Instead, the focus is on creating content that highlights the value your company, product, or service provide for your intended audience. This approach encourages interaction and, ultimately, results in successful conversions.

Content is more than just text. From the images depicting the family-oriented values of your company to the videos explaining your product’s features to print media highlighting the benefits of using your service, there are so many ways that your company can leverage content marketing to connect with your ideal audience, increase brand loyalty, and build brand recognition.

The first phase will identify your ideal client or your perfect audience when developing a content strategy (the overarching plan to inform your content marketing efforts). You’ll write to them or keep them in mind when you produce content. For example, if you’re creating a video, you’ll want to match your visual style to appeal to that particular type of person or client.

Content marketing also demands a keen understanding of your brand, the company’s identity, and overall business goals. To write authentically, your content must flow naturally from your positioning and values. This approach keeps everything honest and relevant while maximizing the efficiency of your content marketing efforts.

The basic strategy of content marketing is to create truly useful (or entertaining!) content for the right people at the right time in the right place, wherever they are online – and sometimes offline.

Simple, right?

At Colibri Digital Marketing, we understand the valuable role that content can play in developing a brand, but we produce great content for its own sake, too. Using our roles as digital marketers and B Corp-certified thought leaders, we use our platform to publish compelling content that provides real value to your audience.

CONTENT MARKETING AND YOUR BOTTOM LINE  

Content marketing should benefit your business as much as it helps your audience or clients. Producing strong content is paramount, but it should also generate real revenue or value for your business.

The key is to tell your company’s story in a meaningful and engaging way that endears people to your brand. Colibri Digital Marketing will work with you to identify your business goals and reinforce those fundamental values you want to convey to your target audience. We use innovative digital strategies to tie your content together so that everything representing your brand has a coherent identity.

If your content is strong and supports your brand’s values and messages, it will make for an excellent first point of contact as part of a buyer’s journey. That’s content marketing in a nutshell, and it’s that understanding – that the content comes first – that sets our agency apart.

DON’T TAKE OUR WORD FOR IT

To learn more about our content marketing services at Colibri Digital Marketing, head over and check out some of our case studies or sign up for our complimentary digital strategy session. We’d love to learn more about your projects, products, and services. Whatever you’re up to, let’s make it happen.