Are you tired of constantly creating new content without finding what’s right for you? What if you could breathe new life into your content and expand its reach? Welcome to the world of content repurposing!

The Power of Repurposing Content

Imagine spending hours creating stellar blog posts. They may have valuable insights, fascinating anecdotes, and well-researched analyses. But what happens after publishing? They may get a few shares and decent traffic and then fade into the depths of your archives. What if that piece could reach thousands more in various formats on different platforms? That’s where content repurposing comes in.

Content repurposing isn’t just about reusing old material; it’s about strategically transforming your content to maximize its reach and effectiveness. Let’s dive into why this technique is essential for your marketing strategy and how top brands leverage it to stay ahead.

Why Repurposing Content is Crucial for Your Marketing Strategy

Constantly creating new content can be overwhelming and resource-intensive. But what if you could get more mileage out of your existing content? Here’s why repurposing content is a game-changer for your marketing strategy:

Save Time and Resources

Creating high-quality content requires time, effort, and often money. Repurposing maximizes the value of your investment, ensuring you get the most out of every piece of content.

Reach a Broader Audience

Different people consume content in various ways. Some prefer reading blog posts, others watching videos, and some might love listening to podcasts. Repurposing allows you to cater to diverse audience preferences and expand your reach.

Boost SEO

Repurposing your content in several formats can enhance your SEO efforts. Each new piece of content creates more opportunities to rank in search engines, increasing your online visibility.

Enhance Your Content’s Lifespan

Quality content doesn’t have to be short-lived. Repurposing breathes new life into old content, keeping it relevant and continuously engaging your audience.

Steps to Effective Content Repurposing

Ready to start repurposing your content? To make the most of your existing content and turn it into exciting new pieces, follow these steps:

Identify High-Performing Content

Start by identifying content that has worked well in the past. Use analytics to find which blog posts, videos, or social media posts received the most engagement. These pieces are ideal candidates for repurposing.

Choose the Right Repurposing Formats

Not all content types will work for every piece of content. Think about how you can turn your best-performing pieces into other formats. For example, a blog post could be a video tutorial, an infographic, or a social media series.

Tailor Content to Different Platforms

Each platform has its audience and style. When repurposing, tailor your content to match the tone and style of your target platform. What works on LinkedIn may not resonate on Instagram.

Popular Methods of Content Repurposing

Looking for ideas on how to repurpose your content? Here are some popular ways to give your existing pieces new life and reach new audiences:

Blog Posts to Infographics

Infographics are visually appealing and can distill complex information into easy-to-digest visuals. Convert your detailed blog posts into infographics to attract audiences who prefer visual content.

Videos to Podcasts

Videos can be repurposed as audio content for podcasts. This is an excellent option for an audience that prefers to listen rather than watch. Strip the audio and edit it for clarity; you will have new content ready.

Webinars to E-books

Webinars contain valuable information that can be repurposed into a downloadable e-book. This extends the life of your webinar content and provides a new resource to capture leads.

Social Media Posts to Newsletter Content

Popular social media posts can be repurposed as longer posts for your email newsletter. This keeps newsletter subscribers engaged and provides proven content.

Tools and Tips for Seamless Content Repurposing

You’ll need the right tools and strategies to repurpose content effectively. Here are some top tools and practical tips to help you optimize your content:


  • Canva: Ideal for creating infographics and visuals from your content.
  • Lumen5: Converts blog posts into engaging videos with ease.
  • Anchor: Perfect for turning your video content into podcast episodes.
  • Hootsuite Amplify: Helps repurpose and amplify your social media content by scheduling and managing posts across multiple platforms.
  • Rev: Offers transcription and captioning services.
  • Designrr: Converts blog posts and other written content into professional-looking e-books, PDFs, and even flipbooks.
  • Grammarly: Ensures that all your repurposed content maintains high quality and consistency.
  • BuzzSumo: Helps you discover trending content and analyze its performance.
  • Venngage: An easy-to-use infographic maker that can help you turn data-rich articles into visually appealing infographics.
  • Headliner: Perfect for creating interesting short videos from longer videos or audio content.
  • Automates the process of repurposing content across various platforms.


  • Maintain Brand Consistency: Ensure your brand tone and style are consistent across all repurposed content.
  • Track Performance: Check the performance of repurposed content to determine which formats and platforms work best for your audience.
  • Plan Ahead: When creating new content, consider repurposing from the outset. 
  • Leverage Evergreen Content: Focus on evergreen content that will remain relevant over time.
  • Maintain a Content Inventory: Keep a detailed inventory of all your content pieces and their formats.
  • Optimize for SEO: When repurposing content, ensure it’s optimized for SEO to maximize visibility.
  • Use Analytics to Guide Repurposing: Find the best-performing content and focus on repurposing those pieces.
  • Update and Refresh Older Content: Don’t just repurpose the content; update and refresh it to keep it relevant.
  • Experiment with Different Formats: Don’t be afraid to try new formats for your content.

Great Brands Leading the Way in Content Repurposing

Want to see content repurposing in action? Check out how these top brands effectively repurpose their content to maximize engagement and reach:


HubSpot excels at transforming its extensive blog content into various formats. In-depth blog posts often turn into infographics, SlideShare presentations, and even video tutorials. This allows them to reach audiences across platforms by keeping their content fresh and engaging.

Gary Vaynerchuk (VaynerMedia)

Gary V is a master of repurposing. His team takes that lengthy video footage and breaks it down into short clips, social media posts, podcasts, and blog posts. This multi-platform approach maximizes his reach and keeps his audience engaged across channels.

TED Talks

TED repurposes its talks in numerous ways. In addition to full-length videos, it creates shorter clips, podcast episodes, and even blog posts that highlight key points. This strategy makes its educational content accessible to a broader audience and extends its impact.


Moz is known for its comprehensive guides and blog posts. It often repurposes this content into shorter blog series, webinars, and downloadable resources, continuously providing value while promoting its expertise in SEO.

Start Repurposing Today!

Content repurposing is a powerful strategy for maximizing marketing efforts. It saves time, reaches broader audiences, boosts SEO, and extends the lifespan of your content. Following the outlined steps and drawing inspiration from brands that excel in repurposing can transform your content strategy and achieve greater results.

Don’t let your hard work go to waste—start repurposing your content today and watch your engagement soar!

Ready to start? Grab your high-performing content and begin exploring new formats and platforms. Your audience is waiting! Need some help? Schedule a call with our team!