INSIGHTS

As marketers, setting goals is a big part of the last quarter of the year; we must focus on planning for the year ahead. Setting clear, achievable marketing objectives is essential for driving growth and aligning your team. We want to share the framework for an effective annual goal-setting process that can occur anytime during the year.

As digital content continues to evolve, one thing is clear: video content is king. From YouTube’s rise to the explosive growth of TikTok, video has consistently been a powerful way to capture attention and engage audiences. While short-form videos (think TikTok Instagram Reels) have dominated the content landscape in recent years, we’re now seeing a major shift: long form video is back and is here to stay.

Typography is a crucial element of web design that extends beyond aesthetics. It conveys messages, sets the tone, and enhances user experience. As we move through the ever-evolving digital design landscape, typography design trends come and go. Some trends add flair, while others focus on functionality, but ultimately, they play an integral role in the digital terrain we interact with daily.

As one beloved singer says every year, in mid-November, with a high-pitched voice: It's tiiiiime! The holiday season: a time of joy, generosity, and massive spending. For businesses, it’s the Super Bowl of the calendar year. According to the National Retail Federation, “Retail sales during the 2023 holiday season grew 3.8% over 2022 to a record $964.4 billion”. Whether you’re a small startup or a corporate giant, well-executed holiday campaigns can be a game-changer. 

Video advertising isn't just a tool—it's a refined art form that closes the communication gap between brands and consumers, telling stories that resonate on a meaningful level. From the early days of television commercials to today's ever-evolving digital experiences, video advertising has changed dramatically, constantly redefining how businesses interact with audiences worldwide.

Rebranding can feel like a fresh haircut—when done right, it makes you look modern and polished. But when done wrong? It’s like leaving the salon wondering, “What have I done?” For brands, a rebranding failure isn’t just a bad hair day—it can cost millions, alienate loyal customers, and tarnish their reputation. This blog will explore some infamous rebranding mistakes, what went wrong, and how you can avoid these pitfalls. Plus, we’ll share practical tips to ensure your next rebrand is a glowing success.