INSIGHTS

Marketing and email go hand in hand. If you've ever heard that "email marketing is dead", then it's time to forget it. Yes, social media and new digital tools can grab attention, but email remains powerful. In fact, every $1 you spend on email marketing can generate an average return of $36.

Ever wonder why some businesses turn first-time buyers into loyal fans while others struggle to get repeat sales? Here’s the truth: loyal customers don’t just stick around — they spend more and bring their friends. The Pareto Principle states that 80% of your future profits will come from just 20% of your existing customers. So if you’re not putting customers at the center of your marketing strategy, you’re leaving serious money on the table. Let’s talk about how to flip that around, with practical, proven ways to use customer-centric marketing and feedback to build relationships that last.

Podcasting has shattered its "niche hobby" label to become a cultural and marketing revolution. What began as amateur online chatter has evolved into a global storytelling phenomenon, encompassing true crime mysteries, in-depth business analyses, fictional sagas, and niche hobbies. Today, if you can imagine a topic, there’s an audience waiting to hear it.