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INSIGHTS

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Online Marketing / Solopreneur

How to Conduct Market Research: A Quick Guide for Beginners and Busy Mompreneurs

As a beginning business person or busy mompreneur, you may not have thought very much about how to conduct market research. Or, maybe the topic seems a little intimidating. This…

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May 23, 2013
Solopreneur

What Dieting Can Teach You About Managing Your Personal Finances to Achieve Business Success

If there’s anything worse than managing your personal finances, it’s dieting. In the end, though, they are not that different. Think of your body as a bank account. Calories (money)…

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May 9, 2013
Solopreneur

How to Write a Project Proposal That Will Keep You Sane While You Wow Clients

I am going to give you the punchline right from the top. This is the take home, people, so take it home: Project proposals are not sales documents. By the…

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April 18, 2013
Online Marketing

How to Successfully! Launch a New Product in 12 Simple Steps (Even if it’s a Purple Disposable Snow Plow)

Launching a new product is not simply a matter of having a good idea and then hoping people will buy it. Of course you know that. What you may not…

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April 11, 2013
Online Marketing

Is Your Online Reputation Safe? What You Absolutely Need to Know About Reputation Risk, Monitoring and Management

I asked my little boy today if his online reputation is safe. He said, without a trace of doubt in his voice, “I don’t know and I don’t care.” Such…

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April 4, 2013
Online Marketing

5 Actionable Lessons The Easter Bunny Can Teach You About Integrated Marketing Communications

If you want to learn more about integrated marketing communications, keep reading! An affiliate marketer walks up to the Easter Bunny and says: “You’re just one bunny, how do you…

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March 28, 2013
Solopreneur

The 7 Essential Elements of a Business Plan for Boot Strappers and Beginners and the 7 Signs it’s Time for You to Write One

As a boot strapper, I used to be one of those people who scoffed at business plans. I thought, Why should I spend my time doing research and “looking at…

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March 21, 2013
Solopreneur

Why Successful Solopreneurs Apply Business Models and Why You Need One Now To Live Your Best Life

Business models are the tried and true ways people and companies have, and will continue to, turned products and services into livelihoods that support themselves and their families. Life is…

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March 14, 2013
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