DIGITAL MARKETING TRANSFORMATION
Ever since the iPhone launched in 2007, businesses and individuals have been challenged by digital disruption. Colibri Digital Marketing is here to help you and your company make the transition from traditional marketing to integrated digital marketing. We call ourselves digital marketing transformists. It’s our goal to help your company deliver against its business goals while making the web and the world welcoming for everyone.
We’ve gone through a rigorous certification process that shows we have truly committed to doing business for good. Check out our profile and find out what it means to be the change.
A comprehensive digital marketing plan is essential for any business. At Colibri Digital Marketing, we offer the following services:
We incorporate each of these aspects into comprehensive digital marketing plans for our clients. It’s not enough to excel at each area individually. A digital marketing plan is most successful if these tactics are treated as a web (they don’t call it the “web” for nothing!), in support of a brand. And while we’re on the subject of a brand, we always work within the bounds of an established identity (or help you polish yours if that’s what you want), helping a business to speak to its audience in its own authentic voice to tell its brand story.
HERE’s how it works
After an initial assessment and interview, we work with you to discover which aspects of your digital presence are serving your business well and which could stand to be developed or improved upon.
This collaborative approach considers the needs and objectives of your business, as well as the expectations of your audience and clients. It’s the groundwork upon which we build the next steps for budgeting, implementation, and ongoing maintenance for your business’s online identity.
Our plans include:
- Client interviews
- Persona creation
- Competitive analysis
- Industry analysis
You get audits that include:
- Website audit
- Search engine marketing audit
- Social media marketing audit
- Newsletter audit
- Email automation/workflow audit
Your digital marketing plan will include the following:
- Style guide
- Brand messaging and guidelines
- Keyword plan
- Advertising plan
- Social media plan
- Content strategy
- Email automations
- Analytics setup
What we are especially proud of is that we give you an actionable digital marketing plan that takes into consideration your available resources, including your team and give you time-based goals to work on. Our plans leave you with an excellent foundation so you can begin implementation knowing that your strategies are reasonable and relevant to your goals.
the best digital marketing plan, with your audience in mind
A comprehensive digital marketing plan, as we said, thoughtfully considers your ideal audience or client. That’s a given. But while some agencies would prefer to target that client as a potential customer, we don’t want to be so predatory. What sets us apart from many other agencies is our effort to include the needs and desires of that ideal audience in the foundation of the digital marketing plan itself.
But even the best laid plans of mice and men will be ineffective if they aren’t properly carried out. That’s why our team will work with you to ensure the best implementation of these strategies: it’s in our best interest that you (and your marketing) succeed.
don’t take our word for it
DIGITAL MARKETING TRANSFORMATION
This plan comprehensive plan includes:
You get an actionable plan that makes your
message clear and positions your company for
digital marketing success.
Brand messaging and guidelines
Social media plan