Email marketing
begins with a good list

Email marketing and automations deliver the number one return on investment (ROI) of all the digital marketing tactics. People love to hate email, but this is one digital marketing tactic that really deserves your attention.

When it comes to reaching your target audience, you can’t get much closer than direct to their inboxes. Email marketing and automations allows you to tailor your message based on your audience’s personal and behavioral data. Whether you want to send an email blast, segment your lists, send newsletters, or create automated drip email sequences, you can find a way to ensure high open rates and quality engagement. With witty subject lines, relevant topics, and personalized content, your company can become one of your audience’s trusted resources.

email marketing begins with a good list 

Bigger email lists are good to have, but high quality lists are even better. A high quality subscriber database (email list) is made up of people who opted in because they loved your content and people who you know (unless you are a giant company, in which case you are probably not reading this!) at least a little. Fundamentally, email marketing needs to be courteous.

Your subscriber database is gold because as people add their addresses to your mailing list, they invite your content into their inboxes, and it’s important that you not abuse that privilege. The best way to be a courteous house guest, so to speak, is to always offer your readership something of real value. Your emails can be so much more than thinly-veiled plugs for your site or your products. Your emails, like the rest of your content, can provide something compelling and engaging that your readers will benefit from. That might take the form of a newsletter, an infographic, or a coupon, and that’s hardly a complete list, but what’s important is that the emails be more than just overt marketing material.

Think about it: Aren’t you excited when you get an actually good newsletter or email from a brand, a blogger, or a service-provider? It’s great when the writer helps cut through all the noise on the internet and provides you with interesting, relevant, timely, or even beautiful, news, images, resources, or how-tos.  

email marketing has the highest roi of any major marketing channel

It may seem counterintuitive that one of the oldest digital marketing channels still has the highest ROI, but it does make sense if you look at it in context.

Hear more. Unlike social media and organic search, email is not algorithm-based. That means that every email you send goes to your intended audience. Cool, right?

Automations and drip email campaigns