begins with a good list
Email marketing and automations deliver the number one return on investment (ROI) of all the digital marketing tactics. People love to hate email, but this is one digital marketing tactic that really deserves your attention.
When it comes to reaching your target audience, you can’t get much closer than direct to their inboxes. Email marketing and automations allows you to tailor your message based on your audience’s personal and behavioral data. Whether you want to send an email blast, segment your lists, send newsletters, or create automated drip email sequences, you can find a way to ensure high open rates and quality engagement. With witty subject lines, relevant topics, and personalized content, your company can become one of your audience’s trusted resources.
email marketing begins with a good list
Bigger email lists are good to have, but high quality lists are even better. A high quality subscriber database (email list) is made up of people who opted in because they loved your content and people who you know (unless you are a giant company, in which case you are probably not reading this!) at least a little. Fundamentally, email marketing needs to be courteous.
Your subscriber database is gold because as people add their addresses to your mailing list, they invite your content into their inboxes, and it’s important that you not abuse that privilege. The best way to be a courteous house guest, so to speak, is to always offer your readership something of real value. Your emails can be so much more than thinly-veiled plugs for your site or your products. Your emails, like the rest of your content, can provide something compelling and engaging that your readers will benefit from. That might take the form of a newsletter, an infographic, or a coupon, and that’s hardly a complete list, but what’s important is that the emails be more than just overt marketing material.
Think about it: Aren’t you excited when you get an actually good newsletter or email from a brand, a blogger, or a service-provider? It’s great when the writer helps cut through all the noise on the internet and provides you with interesting, relevant, timely, or even beautiful, news, images, resources, or how-tos.
email marketing has the highest roi of any major marketing channel
It may seem counterintuitive that one of the oldest digital marketing channels still has the highest ROI, but it does make sense if you look at it in context.
Hear more. Unlike social media and organic search, email is not algorithm-based. That means that every email you send goes to your intended audience. Cool, right?
Automations and drip email campaigns
If someone signs up for your mailing list, they can have a newsletter or an ebook in seconds. We can follow up on custom triggers, like cart abandonment, as well. A robust email automation system can make all the difference, whether you want to send people as series of emails to explain your product or service, reach out to them when something goes wrong (like when a potential buyer abandons their cart), or send a series of special offers.
We’re like you
We’re not going to say that we love having 150 emails weighting down our inbox on a Monday morning, but we do love getting an interesting, relevant, and inspiring email from a trusted source.
We love The Next Draft, The What List, and From The Desk of Daniel Pink. Technically, we should not send you off our website to sign up for someone else’s already awesome and successful newsletter, but we think you deserve the best.
So. . .
After you check out those newsletters, why not come back and sign up for a no-obligation consultation so we can help you get started on your own awesome and successful newsletter.
And. . .
While you’re at, please sign up for our newsletter. It’s pretty cool 🙂