Are you looking for Facebook contest ideas? If you haven’t considered holding a contest on Facebook yet, there are lots of reasons to give it a try. Facebook contests are a fantastic way to build brand awareness, increase your fan and subscriber bases, and drive traffic to your ecommerce website in order to increase your sales.

Timeless Pearl is a growing ecommerce shop specializing in high-quality pearls from China. Since the shop is new, building brand awareness, getting more fans, and building a subscriber base for email marketing are high priorities.

Facebook Contest Ideas: The Heyo App

Enter the Heyo app — a cost-effective solution for brands new and old. Read on to find out what Colibri Digital Marketing did and all about the results we got.

Timeless Pearl Heyo Contest

The contest was as simple as it was effective. In a nutshell:

  • Three winners got to choose from one of three designs
  • Hosted via the Heyo app

Content

Here’s the text we used to launch the contest:

Everyone deserves a touch of elegance in their lives!

Enter for a chance to win 1 of 3 beautiful pearl necklaces. At Timeless Pearl, we guarantee pure, natural pearls and buy directly from the pearl farmers.

Choose 1 of these 3 designs:

  • Lotus Leaf Necklace
  • Heart Pearl Necklace
  • White Gold Peanut Necklace

And here is an image we used to brand the contest:

facebook contest ideas, colibri digital marketing, anna colibri, san francisco, digital marketing services
To increase your Facebook contest effectiveness, use brand-consistent images.

Contest Rules

Open to all ages and all locations. No purchase necessary. One entry per person. Contest closes October 26, 2015. Winners and entrants notified via email. By entering you agree to be contacted by Timeless Pearl.

Promotion

Promotion was simple.

  • Facebook posts
  • Tweets on Twitter (where else does anyone tweet?)
  • Paid advertisement on Sweepstakes Advantage

Cost

One of the biggest advantages for a brand that is just getting started online is the low-cost of running this type of contest.

  • $183 for ad
  • Price of three pieces of jewelry plus shipping

In addition to these costs, the client maintains a retainer-based digital marketing package with Colibri Digital Marketing.

Results

Unlike buying likes on Facebook, the Heyo app allowed us to build Timeless Pearl’s page with fans who are genuinely interested in pearl jewelry, along with building a subscriber base of people who love pearl jewelry.

  • 686 new likes on Facebook
  • 998 new emails for the email subscriber database
  • Over 200 tweets about Timeless Pearl

This contest was the first in a series of Facebook contests for Timeless Pearl. Other Facebook contest ideas included partnering with charities and a poetry contest in which the winner with the best poem receives a free piece of jewelry. If you’re a pearl-loving poet, don’t wait to enter Timeless Pearl’s poetry contest on Facebook.

Conclusion

Facebook contests using the Heyo app are a cost-effective digital marketing tactic to build your business.

Interested in creating your own Facebook contest?

Schedule a complimentary digital strategy session with Anna Colibri to learn more about Facebook contests and building your brand.

{photo credit: Robynlou Kavanagh}