This is a digital era where everyone and everything is “online”. Online banking transactions, online purchases, and online sales can be managed sitting on couches at home or at your workplace.
Previously, people shopped at brick and mortar stores to purchase the products. This led to a friendly and trustworthy relationship with the shop owner.
Ecommerce has shifted this trusting relationship since personal meeting does not exist in the online world. However, customer trust is based on various other parameters which are inexpensive and quite simple to apply.
The following is a checklist on trust indicators for better conversion rates of your website:
- True information of products
- SSL Certificate
- Appropriate Contact Information
- Money back guarantee
- Social Media
- Efficient Customer Service
- Email marketing
Let’s explore some of these important parameters which affect the ecommerce world.
In the ecommerce market it is essential that the customer trusts your website for online transactions. The major factor which increases customer trust and improves sales conversions is the qualitative website designs on different pages of your website.
Visually-appealing website design is essential for creating a first impression about your business. Make that first impression long lasting enough for customers to approach you repeatedly.
An attractive, meticulously planned and beautiful website design creates a lasting impression in the minds of customers.
Appropriate use of colors, images and videos improves the user experience. There are many free websites designing software tools available in the market to help you find the best design for your company site.
The usability of your website is directly proportionate to the trust factor. The more people who enjoy using your website, the more they trust it. It is this trust which helps increase the conversion rate of your website.
2. Define your Brand
Visitors are always eager to know about the company, its brand, and its vision.
Brand logo is the face of your company. Familiarize the visitors to your site with the identity of the brand, the products, and their value for money.
Each company has a vision; include your vision in your site to increase customer trust. By analyzing your audience, designing your logo, marketing your brand, highlighting your vision, and showing your products, conversion rates improve.
If users feel that the company is legitimate, then the trust factor will automatically be added leading to conversions..
Long lasting business relationships will result and using video testimonials of people who used your products, will also connect people instantly with your company.
3. Transparency of Product Information
“Trust” starts with truth and ends with accurate and detailed information.
Many times, companies show false information to attract customers to their site. This gimmick may work for some time, but when customers realize they are being cheated; the resulting negative publicity may damage your company and brand. Negative feedback from customers will rebuff potential customers, leading to losses.
Clear information about the product, its price, design, and usefulness must be accurate. Charges for shipping and taxes is stated clearly when wan order is placed, rather than when the payment is made, so the final price of the product is shown before purchase.
4. Money Back Guarantees, Returns and Exchanges
Money back guarantee options are important to include so customers remain satisfied and confident with monetary transactions.
Returns or exchanges assures the customer to purchase online risk-free even without physically seeing the product.
This after sale service shows care for your customer even after purchases. This care creates trust and creates happy customers:happy customers lead to more references and more conversions, increasing sales.
5. SSL Security
Secure Sockets Layer (SSL) certificates work as a security guard for your website. The main functioning of a SSL certificate is to encrypt data transmitted between browsers and servers. There are many types of SSL certificates in the market. Each SSL type has different security functions. SAN SSL certificate is one such SSL that can secure up to 250 domains.
A SSL certificate is essential according to the PCI (Payment Card Industry) and is a DSS (Data Security Standard) for ecommerce websites. Any site having SSL certificates will display a padlock and “HTTPS” in the address bar. Customers seeing this sign are assured of a secure connection while making payment transactions or sharing sensitive information.
Trust = Conversion. To reach the goal of conversion it’s essential to incorporate trust.
From attractive website designs to excellent products, from budget-friendly pricing to efficient customer service, from SSL security to money back guarantees, ensure that your site has it all to establish consumer confidence, trust, and boost sales.
Conversion of visitors to potential customers and then buyers, is a long journey. If your website design incorporates trust indicators, then conversions become easy: visitors trust you and your company. A trusted website improves conversions and ultimately, profits.