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The Power of Keyword Research

It should go without saying that, in our line of work, keyword research and search engine optimization (SEO) are pretty crucial to what we do. For most sites, organic traffic (that’s traffic that comes to a page from a search engine results page, or SERP) still accounts for the majority of total web traffic. That’s where SEO comes in. We’ve written a lot about it in the past, but in simplest terms, SEO is the process by which we can increase the SERP ranking for a particular web page or domain.

Read this blog post we wrote about Calvin Lai Art, and discover everything we did for his business.

 

Contact us today and set up your free digital marketing strategy session and find out how digital marketing can help to build your business.

Client

Calvin Lai Art

Project

Improve website rankings, and overhaul site structure and content to get more exposure, and to provide a better user experience.

Brief

Calvin Lai’s website wasn’t receiving the exposure it deserved. Despite its visual appeal, the site’s user experience was suffering from certain structural issues. Further, it wasn’t showing up in the SERPs for most relevant queries.

Solution

To improve his website, we proposed to develop a keyword research plan to identify high-value keywords, implement an SEO plan for the site, based around those keywords likely to connect Lai’s ideal audience with his site, and switch website programs in order to improve user experience and SEO.
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