The Power of Keyword Research

It should go without saying that, in our line of work, keyword research and search engine optimization (SEO) are pretty crucial to what we do. For most sites, organic traffic (that’s traffic that comes to a page from a search engine results page, or SERP) still accounts for the majority of total web traffic. That’s where SEO comes in. We’ve written a lot about it in the past, but in simplest terms, SEO is the process by which we can increase the SERP ranking for a particular web page or domain.

Read this blog post we wrote about Calvin Lai Art, and discover everything we did for his business.



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Calvin Lai Art


Improve website rankings, and overhaul site structure and content to get more exposure, and to provide a better user experience.

What we learned

To improve his website, we proposed to develop a keyword research plan to identify high-value keywords, implement an SEO plan for the site, based around those keywords likely to connect Lai’s ideal audience with his site, and switch website programs in order to improve user experience and SEO.