It should go without saying that, in our line of work, keyword research and search engine optimization (SEO) are pretty crucial to what we do. For most sites, organic traffic (that’s traffic that comes to a page from a search engine results page, or SERP) still accounts for the majority of total web traffic. That’s where SEO comes in. We’ve written a lot about it in the past, but in simplest terms, SEO is the process by which we can increase the SERP ranking for a particular web page or domain.
Read this blog post we wrote about Calvin Lai Art, and discover everything we did for his business.
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