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Local Search Optimization: A Case Study

With the rise of mobile, local search optimization is an important part of every local business owner’s marketing mix, but not all local business owners are aware of what local search optimization is and why it is important.

This case study, crafted from data culled from a recent Colibri Digital Marketing project, demonstrates that sometimes small changes can have a big impact.

Read this blog post we wrote about why local search optimization is crucial for your business, and discover everything we did for his business.

 

Contact us today and set up your free digital marketing strategy session and find out how digital marketing can help to build your business.

Client

San Francisco local business

Project

Our client enjoyed number one rankings in his business category for the city of San Francisco but wanted to expand to other cities.

Brief

Our client was looking to increase the number of leads coming to his website for cities and areas outside of San Francisco, including Marin County, Oakland, Palo Alto, San Jose, San Mateo, Santa Clara, and Silicon Valley.

Solution

After conducting a keyword analysis we selected the most relevant keywords to use. In addition to optimizing the site for mobile and updated important SEO factors like title tags and meta descriptions, we created individual pages for the regions listed in the chart.
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