Real estate is about more than selling houses; it’s also about reaching the type of home buyers and home sellers you want as clients. Top producing Realtors in the San Francisco Bay Area know the importance of staying top of mind so that clients think of you first when it’s time to refer. Real estate email marketing for Realtors is one of the most convenient digital marketing tools you can use to keep in touch with clients and endear them to your real estate brand.
To understand just how impactful email marketing for San Francisco Bay Area Realtors can be, consider these stats from outboundengine.com:
- Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.
- 70 percent of people say they always open emails from the companies they love.
- Email marketing yields an average 4,300 percent return on investment for businesses in the United States.
Email marketing is an effective marketing tool that, done properly, provides value for your clients.
Getting Started with Real Estate Email Marketing for Realtors
While an effective strategy for connecting with clients, email marketing does require certain protocols in order to produce great results. Below are four steps you can take to get the most out of email marketing.
Lead capture. The first step in great real estate email marketing for Realtors is to capture those emails via a compelling lead capture strategy. Make sure you have a compelling lead capture on your website! We don’t mean, by the way, a Contact Us page. Everyone has that. Offer something special, such as an ebook filled with home selling advice or a free consultation, and your website visitors will become leads.
Contact management. After you take the important step of creating a lead capture strategy, you have to make sure you have a system in place for managing your contacts. Centralize your contacts using customer relationship management (CRM) software or an email service provider (ESP) such as MailChimp.
Create a great newsletter. For your existing clients and customer base, create a great weekly or monthly newsletter to share updates about the homes you have sold, new client reviews, and your blog posts, which drives traffic to your website and listings. This is a great way to stay top of mind and to keep your clients updated on what’s happening in the San Francisco Bay Area real estate industry.
Drip email campaigns. For new visitors, a drip email campaign is a great way to go. A drip email campaign is a series of autoresponder emails with calls to action that go out to first time subscribers. They allow you to establish your expertise, provide useful information, and endear people to your real estate brand.
The San Francisco Bay Area real estate market is highly competitive. Email marketing for Realtors will help you stand out from the crowd. Don’t be afraid to get creative and always be sure to include essential elements that define your brand as unique.
Things to include in your emails to real estate clients:
- Your logo, usually as the header image
- A tagline that defines your mission and values as a Realtor
- The recipient’s name, which most email service providers will populate
- Social media buttons and share tabs, so that people can easily find your social media pages (commonly placed in the footer)
- Links to your website and blog page (commonly placed in the footer)
- Your signature, typically placed right before the footer
Including calls of action for people to read certain blog posts, view new listings, and most importantly, to refer you to other home buyers and home sellers, will build traffic to your website and potentially gain you new real estate clients.
If you’re a San Francisco Bay Area Realtor who’s interested in email marketing and digital marketing in general, don’t hesitate to reach out! We’re happy to offer a FREE 30 minute digital marketing strategy session. Simply click the button below to schedule a session.
It’s fun 🙂