CASE STUDY: Search Engine Optimization for a Luxury Rehabilitation Center

CASE STUDY: Search Engine Optimization for a Luxury Rehabilitation Center

The pressing need for proven search engine optimization (SEO) techniques is highlighted by the fact that there are a significant number of individuals dealing with substance abuse that do not receive appropriate treatment. With effective SEO strategies, luxury rehabilitation centers may strengthen their reach to potential patients and improve the rehabilitation process for society as a whole.

According to Drug Free, at the end of last year, surveys found that almost 50 million Americans did not receive treatment for substance abuse, while only 2.6 million received treatment in rehab centers.

Having an efficient and productive SEO strategy can reduce the percentage of those who don’t get treatment, and consequently, increase the percentage of those who do get treatment in rehabilitation facilities.

One of the major advantages of increasing your online visibility with expert SEO techniques specifically designed for rehab centers is that it allows people to seek your services without feeling judged or pressured.

The decision to enter luxury rehabilitation centers is very personal and life-changing. Knowing that you can search for these services online already provides great comfort and peace of mind.

The research used in this case study will find that the above is only feasible and practicable if searchers find you at the time they are searching for help. This is why sound SEO technique and implementation is of primordial importance.

Alternatives to Online Searches

An easier and faster, but not necessarily effective, way of finding the right rehab center is through the conventional way of looking – visiting and learning about the rehabilitation centers in your area.

The challenges posed by this option, as highlighted in the study conducted by Google and Compete, entitled “The Digital Journey to Recovery: Treatment Selection,” are enumerated as follows:

  • That the individual seeking help is easily discouraged because of lack of privacy;
  • That the individual browsing through different options can’t freely learn about different treatment programs being offered;
  • Lack of time to learn about and visit rehab facilities appropriate for the individual’s situation.

Furthermore, the study also released these results:

  • That almost 90% of individuals looking for drug or alcohol luxury rehabilitation centers used Google search prior to making an appointment with the doctor;
  • That almost 80% of these patients checked the websites of drug treatment facilities while they were searching for the most suitable facility;
  • That almost 60% of them had to visit more than two centers before they chose a treatment facility;
  • Online search leads are two times more likely to convert individuals into patients.

Privacy concerns

Most individuals suffering from substance abuse avoid rehab services because of the stigma attached to addiction. An online search of different facilities is clearly a far better option to maintain privacy.

In a study released by Dual Diagnosis, they emphasized that the majority of individuals who suffer from substance abuse are not proud of the path their addiction has lead them on. It is for this reason that many individuals seeking treatment from luxury rehabilitation centers want to do so in a private manner.

Debunking the “I don’t have time” excuse

The World Wide Web broke down such barriers of time and space. If you are an individual seeking rehabilitation facilities, you don’t have to travel far to seek assistance. You can simply search online for the kind of help and treatment you need.

In cases where time, rather than distance, is an obstacle, online searches are important because it allows busy individuals to seek online programs at their convenience.

Online is the best way to go

The number of people turning to the internet for information on rehabilitation programs is increasing at a rapid pace. As a matter of fact, people will almost always use the internet when inquiring about rehab facilities. When an individual calls a rehab facility, you can be sure that they’ve already spent hours on the web researching for the best option.

With this knowledge, getting your treatment facility at the top of search engine rankings is crucial in bringing in clients. However, most present-day SEO tactics are frowned upon and turn out to be a waste of your marketing budget. This is the reason why working with an SEO expert is very important. However, SEO is a process that shows results over a period of time, not overnight. Having a reliable SEO team is necessary so that you will have a team that can advise you on the difference between ineffective SEO strategies and successful web advertising techniques.

How should it be done?

The traffic that is generated through a website search is very important. At the end of the day, the bottom line is the intent.

Getting a good grasp of the searcher’s intent is the discerning factor in knowing whether or not traffic will convert.

SEO for drug treatment facilities is a novel concept since the intent of the user is clearly identified. Say for instance an individual is searching for “drug rehab for opioid abuse.” You know the intent can be summarized as follows:

  • Admittance into drug rehab.
  • Plans to admit themselves, a friend, or a family member into drug rehab.
  • Intent to study luxury rehab centers and their rehabilitation programs while they are in the initial phases of confessing they have a problem.
  • Desire to advertise on the rehab centers’ platform.

SEO as a way to build a brand for your business

If you have a drug rehab center and want your treatment programs to be offered to a wide and diverse market, it is essential to understand how SEO affects a drug rehab facility’s advertising.

This, nevertheless, is still just a part of the bigger picture.

The concept is that we incorporate good search engine rankings with social media community building, email marketing, and strong, reliable word of mouth marketing.

If you combine all these marketing efforts, you can actually improve the way people will see your brand.

When done correctly, SEO can effectively reach potential clients looking for luxury rehabilitation centers and drug treatment facilities. Nevertheless, to guarantee that you are making competent leads instead of just throwing cash down the drain, you have to exert an ample amount of effort on your landing pages.

You could place a high premium on your webpages’ call to actions. Include your contact details like your email address, landline numbers, and mobile phone numbers in multiple locations on your website. You should make sure that you have included action forms on all pages. If you can, you should incorporate the Live Chat feature on your website and ensure that your staff is prepared to answer any questions that potential clients may have. The benefit of all of these tips is that they can be checked regularly and traced to regulate the performance of your operations.
With the assistance of a respectable digital marketing agency, you can check and monitor the ROI of your drug rehabilitation center and make the essential changes to initiate more leads for your treatment facility.

Guest Post by: Patrick Bailey

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