search engine optimization
SEO

Being found by your target audience on Google and other search engines is a fantastic, and ultimately high-value, way to ensure the financial health of your business and help it grow. In our best case scenario, your company ranks for keyword terms that convert. However, not all keywords are created equal and ranking for keyword terms is just one part of what makes SEO such a great business builder.

In order to get the highest return on investment (ROI) for the time and money you spend on search engine optimization (SEO) you need to rank for terms that will grow your business. It may seem obvious, but hiring SEO experts who understand and value SEO makes all the difference. Of all the digital marketing tactics, we have a special love of SEO and look forward working with you to help you use SEO to grow your business.

search engine optimization (SEO)

SEO goes way back to 1996, in its most raw form, but it’s changed a great deal in the past decade or so. All the old tricks of the trade are outdated, and some can work against your business. In addition to ranking for key search phrases, your website needs to be optimized for the technical elements of SEO, you need to think about local/mobile search, and your strategy should take into account both building high value content on your site, and getting links back to your site from other trustworthy websites.

The technical details of SEO include clear and concise  metadata (text that shows up in the search engine results pages (SERPs) and lets Google and potential website visitors what each specific page is about), what your content will look like on various devices, the schema.org markup (code that tells Google and other search engines what kind of content is on your pages and what the purpose of it is. For example, you can “markup” open house times on the backend of your website and that will help Google make that content more findable for different information types, and a hundred other concerns.

With so much complexity, it’s no wonder that so many businesses aren’t taking any active role in their SEO. You can build out your site’s SEO as part of a comprehensive digital marketing strategy, and potentially get a serious leg up on your competition. But even the best SEO plan isn’t going to help your site in the long-term without the ongoing monitoring, maintenance, and content creation that our SEO experts specialize in.

tracking performance metrics

Once you’ve got that SEO plan designed, developed, and have taken ongoing implementation into consideration, the real work begins. Our SEO experts will monitor your site to chart trends in traffic, limit your bounce rate, improve conversions, and keep your site competitive in the SERPs. It’s a constant process of experimentation and implementation to keep your site on course, and to account for changes in the Google algorithm (Google’s formula for deciding how rank keywords and how they want SEO professionals to help businesses grow).

we never stop training

Because we know that SEO is a constantly changing profession, and also because we think SEO is fascinating just on its own, Colibri Digital Marketing SEO experts stay on top of ongoing changes in the SEO landscape, including new developments and best practices.