search engine optimization
Being found by your target audience on Google and other search engines is fantastic, and ultimately high-value, way to ensure the financial health of your business and help it grow. In our best-case scenario, your company ranks for keyword terms that convert. However, not all keywords are created equal, and ranking for keyword terms is just one part of what makes SEO a great business builder.
To get the highest return on investment (ROI) for the time and money, you spend on search engine optimization (SEO), you need to rank for terms that will grow your business. It may seem obvious, but hiring SEO experts who understand and value SEO makes all the difference. Of all the digital marketing tactics, we love SEO and look forward to working with you to help you use SEO to grow your business.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO goes back to 1996, in its most raw form, but it’s significantly changed in the past decade. All the old tricks of the trade are outdated, and some can work against your business. In addition to ranking for key search phrases, your website needs to be optimized for the technical elements of SEO, you need to think about local/mobile search, and your strategy should take into account both building high-value content on your site and getting links back to your site from other trustworthy websites.
The technical details of SEO include clear and concise metadata (text that shows up in the search engine results pages (SERPs) and lets Google and potential website visitors know what each specific page is about), what your content will look like on various devices, the schema.org markup (code that tells Google and other search engines what kind of content is on your pages and what the purpose of it is. For example, you can “markup” open house times on your website’s backend, which will help Google make that content more findable for different information types and a hundred other concerns.
With so much complexity, it’s no wonder many businesses aren’t taking any active role in their SEO. You can build your site’s SEO as part of a comprehensive digital marketing strategy and potentially get a serious leg up on your competition. But even the best SEO plan isn’t helping your site long-term without the ongoing monitoring, maintenance, and content creation that our SEO experts specialize in.
TRACKING PERFORMANCE METRICS
Once you’ve got that SEO plan designed, developed, and considered ongoing implementation, the real work begins. Our SEO experts will monitor your site to chart trends in traffic, limit your bounce rate, improve conversions, and keep your site competitive in the SERPs. Ensuring your website stays on track and adapting to Google’s algorithm changes (Google’s formula for deciding how to rank keywords and how they want SEO professionals to help businesses grow) requires ongoing experimentation and implementation.
WE NEVER STOP TRAINING
Because we know that SEO is a constantly changing profession, and also because SEO is fascinating just on its own, Colibri Digital Marketing SEO experts stay on top of ongoing changes in the SEO landscape, including new developments and best practices.
We hear many complaints from business owners who feel they have paid a lot for SEO and are still waiting to see results. It’s important to know that SEO is a long game and that what makes SEO work is consistently adding high-quality content and links to your website. While SEO requires a financial investment, with patience, it typically provides a great ROI. We will not promise you the moon and the stars.
We will be honest with you about how much work is involved and what it will take to rank for relevant keywords. We will work with you to develop a realistic budget and help you understand SEO well enough to feel comfortable with your investment. If you are looking for an honest, practical approach to SEO to get more traffic to your site, capture leads, and turn on your sales team’s charisma to turn visitors into paying clients, we would love to collaborate with you to get it done.
Contact us today and set up your free digital marketing strategy session and find out how you can use SEO to build your business.
SEO FLIGHT PACKAGE
Ensure your website is maximized as an asset and marketing tool.
Establish your brand authority and influence with organic search.
- Google Analytics and automated reporting
- Google Search Console setup
- Keyword planning and list
- SEO title tags and meta descriptions
- Editorial calendar
- SEO plan: analytics audit, technical SEO, site architecture recommendations, content recommendations, on-page SEO, off-page SEO, local/mobile SEO