Is your page not getting views? Well, don’t worry, you are not alone. With proper optimization and SEO strategies, your page will get upward trends in site traffic, retention, and sessions. Many websites need traffic for business, and there are many strategies you can implement to get that boost in traction. Follow these steps to learn more.

Importance Of These Strategies

Improving your site traffic is crucial because it creates more awareness around your product or service, which in turn can increase sales. It leaves a good impression on customers and a way for them to remember your business. The strategies in the upcoming section are essential because the little things impact significantly. Users can be picky, and whatever your product shows them must be eye-catching. Thus, these strategies are a way to enforce them. A solid strategy allows for the highest retention and flow.

How To Maximize Site Traffic

Here are the five strategies to increase your site traffic. These are some of the best ways to be universal, clean, and engaging with your product. These simple steps can significantly impact you because they might unlock another source of your target audience.

1. Your content needs to be relevant, updated, and engaging

Keep updating your website; otherwise, you may not have an SEO ranking. To get traffic, users should be incentivized to keep coming back; thus, you need to tailor your content to bring them back. Dwell time is essential since you can tell whether a user likes your content, optimize feedback, and make changes. 

Another way is to build an editorial calendar and decide how often you want to post based on what’s best suited for your company. This extra planning helps keep content fresh. For example, let’s say your website is a financial services company. You want to ensure that almost all your information is about the industry or your company. You don’t want random statistics or images that do not match your company’s mission.

2. Optimize your page for mobile

Mobile traffic is very high, considering it’s more accessible than a computer. But, if your page’s UI doesn’t look nice to the user on a mobile device, chances are they won’t ever return. Therefore, it is to your advantage to optimize your page for mobile. This can be done using a responsive WordPress or website editor theme, improving loading times. Content first, then color. You can use the Google tool to see if your site is mobile-friendly.

Site Traffic: Mobile-friendly Google tool
Screenshot from Google’s Mobile-Friendly Test

3. Have a “share” button to reach a wider audience

If a user likes your content, there are high chances that they want to share it on their social media or with individual people. Make your share button very visible but subtle. Keep it in the corner, and don’t make it evident that you want your content shared. Add links to other pages and blogs within your site, and cross-promote your service on other platforms. Additionally, keep all options open, such as number, email, Instagram, etc.

4. Decrease load times

If your loading time is high, no one will enjoy that. Luckily, there are some steps you can take to change that. If your website is coded, remove redundant code to increase compile time, thus lowering load times. If a page has too much content, consider shifting it to its own separate page. Here is a link to a website showing the array of tools you can use to check website speed, and some other plugins that can help optimize page speed as well:

5. Create new relevant content based on keyword data

Research keywords with high volume and relatively low difficulty. These are generally popular, and there are always alternative keywords to them. For example, when a user types something relevant to your business, the alternative keywords will be handy. You can use this keyword tool to do your research.

Site Traffic: Keyword research tools
Screenshot of SEMRush Keyword Ovreview Tool

Key Takeaways

Make sure to optimize your page, and results will come. Implement these strategies where applicable and test different combinations within each strategy, such as different keywords or how you optimize for mobile to see the right fit for the product. Likewise, these 5 strategies are proven to increase traffic, and it’s a way for your audience to better engage with your service. 

The following steps are simple. First, analyze your website in the shoes of a customer. Secondly, do keyword research and implement the above strategies. Lastly, ensure everything is up to date and user-friendly across all platforms. 

Want to learn more about site traffic optimization and SEO? Schedule a complimentary session with your team.

Additional Resources