branding, anna colibri, digital marketing, seo, copywriting, content management

When you think about branding you probably think about a company’s logo or slogan. Think of McDonald’s with their golden arches for instance. The truth is however, that a whole lot more goes into branding.

Branding is what people think about your offerings and what their take is on your company. If you are working to build a top brand that means you want to aim to always provide quality products and services along with a great customer experience.

Building a brand can seem like a daunting task but there are plenty of reasons why it is a must for business owners. Branding makes your company stand out among your competition, enhances your perceived value which allows for top pricing, and makes attracting new clients much easier.

If you have not put much or even any effort yet into your branding, there are some key areas to get started with immediately. Take a look at these six strategies and put them to use.

  1. Research your competition. In order to build a strong brand you need to differentiate yourself from your competitors.  If you do not know what they are doing, how will you stand out?  Knowing their strengths and weaknesses will give you a competitive edge because it will give you the opportunity to learn how you can be better.
  2. Your strengths and weaknesses. Here you will want to evaluate what your strengths, talents, and core areas of expertise are. No one can be good at everything and that is okay. Knowing where you need to improve will ensure that you are putting your focus on the right areas.
  3. Know your audience. This takes some research but it is vital information that you need if you want your business to be successful. What are the purchasing habits of your target market?  Where do they live? These are questions you need to answer in order to better market to your customers.
  4. Consistency is a requirement when building your brand. Whether you are delivering a product, completing a service, or communicating with a potential client, you must be consistent in all that you do.
  5. Develop your elevator speech. Within 60 seconds you should be able to tell someone what you do, how you do it differently, and the benefit you can provide to them.
  6. Be sure your company truly represents what your brand reputation. For example, if one of the traits your brand identifies your company with is delivery in 20 minutes, make sure you are delivering in 20 minutes.

Establishing a strong brand is hard work and your whole team needs to be on board – from the receptionist all the way up to CEO. At the same time, it is vital if you wish to be in business for the long haul and wish to experience continued growth. Branding yourself while delivering a stellar product and customer experience will give you an edge in the marketplace that is second to none.

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