Social media advertising is one of the most powerful channels for reaching and engaging your audience. It also enables you to reach new audiences based on their interests and needs. 

Social advertising can provide huge increases in conversions and sales with a lower cost of acquisition. These types of advertisements are shown to users on social media feeds. Social networks utilize user information to expose highly relevant advertisements to users based on their interactions, interests, and location. By targeting specific types of users based on various criteria, you can take advantage of getting the most bang for your buck. On top of this, social media advertising also provides the opportunity to connect and engage with your audience! 

 Best Social Advertising Platforms for Digital Marketers 

Do you want to know which platform is the best for your brand? Here’s a list of our top Social Media Platforms for advertising with all the details you need to know!

Facebook Ads

Facebook advertising is a great way to engage with many people whose interests align with your brand because it is the world’s largest social network. Facebook ads get your message in front of the people who are most likely to want your products or services, and you only pay to reach the most valuable potential customers.

Facebook’s ever-changing algorithm determines if and when an ad will display and what price will be charged for the ad. Many factors are considered, though Facebook ultimately chooses to display ads that it believes will promote user engagement. Some factors include your audience targeting, bid amount, competition, ad objective, ad type, ad placement, ad schedule, and ad quality.

Average cost: Facebook ads have an average cost-per-click (CPC) of $1.86 and cost-per-thousand-views (CPM) of $11.20, which varies based on the factors listed above. 

Instagram ads

There are a variety of reasons you may want to use Instagram’s platform for advertising over Facebook.

Some of the more common reasons can be to increase your brand’s exposure, leads, and website traffic. But it all comes down to who your audience is. 56% of Instagram’s users are aged 18 to 34 years old (Statista 2020). That means that if your target audience is millennials Instagram might be your ideal choice.

Choosing what social platform to advertise on also depends on what type of ad you want. On Instagram, long text blocks are not going to be as effective because they do not utilize the visual aspect of the platform. Your best bet for converting views to traffic will be through creative and eye-catching imagery.  Don’t forget that influencers can also be a way to advertise on these platforms without having to go directly through Instagram.

Have any doubts about the effectiveness of advertising on Instagram? It’s good to be skeptical, but Instagram currently has over a billion accounts and 90 percent of users follow a business!  

Average cost: The average cost per click for Instagram ads is likely to be around f $0.50 to $1.00. However, this cost can increase depending on the industry you are advertising for. The cost per click can increase up to $3.00 for high-demand industries like apparel.  

Not utilizing Instagram’s platform gives your competitors the upper hand. In business, you can be smarter or first.  It might pay off a lot more to be first when advertising on Instagram.

Twitter ads

Twitter advertisements are slightly different from Instagram. For instance, on Twitter, you can promote tweets, accounts, and trends as your primary form of advertising.  

Compared to the previous platforms, the best way to reach Twitter users is through creative writing or short videos in the form of a tweet. Creating short, eye-catching designs is more likely to generate larger CTRs. On top of that, Twitter’s active daily users have been steadily increasing from 109 million in 2017 to around 186 million users in early 2020 (Statista 2020), making Twitter a very powerful platform for your digital advertising.

Average cost: In terms of cost, Twitter is a great platform for advertisements as well! The average cost is completely dependent on when users follow your accounts or retweet your campaigns. 

Adding Twitter advertisements to your marketing strategy for 2020 allows you to spread out your advertising, ensuring your promotions are reaching everyone connected to social media! 

Google Ads

Last but not least, do you want to put ads on the largest search engine in the world?  Well, you are in luck! Google Ads can help complete your marketing campaign! 

Google Ads allows you to customize the who, what, where, and when aspects of your ads. You have the ability to target customers based on the keywords you choose, your audience’s age, and even the type of device they use. On top of that, Google Ads allows you to track whether or not a customer purchased a product on your website! The amount of customization Google supports allows you to really hone in on the specific audience you want to see your product promise success.

Average cost: Google understands that your budget may not be massive That’s why there is no minimum needed to spend! Everything is based on when someone clicks on your ad.  

These built-in tracking tools allow you to determine which of your advertisements are resulting in the most site traffic and give you the greatest chance at increasing your campaign ROI. Complete your digital marketing campaigns by adding Google to your advertising toolset.

What Now?

Applying one or even a few social platforms to your advertising campaign can drastically increase the volume of users your promotions reach. However, you still might not reach the most users possible. That’s why we recommend that you incorporate each social platform into your campaign if your budget allows. Are you curious about branding during COVID-19? Making sure your SEO is optimized to its potential? You can read all of our content that covers these topics and more with just one click of a button!