Digital marketing is important to both online and offline based businesses. Most people now research companies online before they visit physical stores, and you should use that opportunity to sell yourself properly. A poor online presence can make people question your business and eventually go to your competitors. There are crucial mistakes that are commonly made by digital marketers, and they can greatly hurt your business. Here are three of those online marketing mistakes:
1. Choosing a Poor Hosting Service
Many businesses choose to go for cheap or even free hosting services, even when they will not properly meet their needs. This is one of the worst mistakes you can make. It is important to purchase hosting that suits your needs since the service you choose will provide the foundation for your website. One of the key factors to consider when choosing a web hosting service is their ability to scale. If the hosting service is not meant to handle a lot of traffic, your website will have lower loading speeds, and this is likely to drive away potential clients. In fact, slow loading speeds could lead to the loss of about half of all your clients.
It is also important to consider the downtime of the hosting service, or the time in which a system is unavailable or inaccessible . Many affordable services now have very little downtime, so there is no reason to go for a site that is unreliable. You should also do some research to see how helpful your hosting services support is. If you have any issues with your website, they need to be able to solve it quickly. Ideally, the service should have live chat and telephone support options, and these should be available 24/7.
2. Failing to Create Useful Content
Content is important in online marketing. It is important to create useful content since few people will spend time reading general or obvious information. Great content contributes to the positive user experience, and that will give you a higher spot on search engine rankings. At the same time, it will prompt other sites to link back to you. Backlinks have been identified as some of the most important factors considered when search engines determine their website rankings.
When creating posts for your site, you should always include short tail and long tail keywords. Implementing proper SEO practices will enable web users to find you when they search for information related to your field. Be careful when implementing SEO practices since it can lead to the penalization of your site if they implemented poorly. Some blackhat SEO tactics include spamming pages with keywords and buying paid links. Using such methods can hurt your business.
You should also consider using various forms of content. These can be in the form of infographics, videos, memes, podcasts, and interviews. That way, your visitors will be able to choose the form they prefer.
3. Failing to Engage Clients on Social Media
Social media has grown to become a very important part of our daily lives. A good proportion of adults in the world are on social media sites. The most widely-used services today are Facebook, Twitter, and Instagram. Other sites such as Reddit are also growing in importance for engaging your customers. Creating a presence on these services will significantly increase your brand visibility since your clients will be communicating with you directly.
It is worth noting that social media marketing is one of the most cost-effective forms of digital marketing. You will not need to pay a cent in order to create these accounts, and the sites will put you in direct communication with your clients. You may only need to pay for adverts on these platforms, and in many cases, the investment yields very high returns on investment.
Personable communication with your clients on social media will not just help you spread your brand message — it will also help you learn the wishes and concerns of your clients. This way, you will be able to continually improve your product or service. At the end of the day, engaging clients on social media will help you retain your existing customers and grow your customer base. Social media marketing will also increase traffic to your main website since more people will click the links you post on the sites.
You should consider hiring a social media manager since engaging with customers requires tact and skill. If done poorly, social media marketing can easily lead to the loss of customers. Being in touch with current online trends is critical to effective digital marketing.
Online marketing should be implemented properly. Otherwise, you may end up losing clients to your competitors. You should always choose a hosting service that can handle high web traffic as this will allow your site to load quickly. Also, it is important to consistently create useful content. Always use long tail and short tail keywords when creating these posts. To top it all off, you will need to engage your clients on social media since personal interaction with clients creates loyalty. While these are the most important rules of thumb to follow, it is important to continuously update yourself on other online marketing strategies to either utilize and avoid. Perfecting and updating your practices is the key to your company’s success.
About the author: Riya is an inspired writer. She is very delighted to work with many aspiring small business owners. She has both Bachelor’s degree and Master’s degree in Business, major in organization management and marketing. Connect with Riya on twitter, @sanderriya.