Now that we covered the basics of TikTok Ad Marketing and why it is important for your company to invest in marketing strategies over there, let’s get into the different features that make TikTok Ads unique and how you can get started. 

How to Promote on TikTok Ads

Create your own branded page. 

To start, you must create a page dedicated to your company and its content. The benefit of TikTok is that you can utilize its promotional tools and experiment with many different content types. 

 Starting Your Branded Page

To start your marketing journey on TikTok, you must create your own page where you will do all your promotions. This is called your branded page. Have your logo as your profile, and choose a theme you will follow throughout the page. Try to make this page as aesthetic as possible, as organization and minimalization are essential to an audience. Along with starting this page, you must create a TikTok Ads account and download the TikTok Pixel. These two features will help you create ads and see how well they do. They will help you find the correct audience and reach them to buy your product. Read this step-by-step guide to learn more.

Set Up TikTok Campaign

The next crucial step is to create a campaign. Once you complete the TikTok Ads account setup, you will see a feature to create a campaign. Choose a campaign objective, name, and budget. This will keep everything organized and help you keep track of your intended goal. 

Create an Ad Group

The next essential step is to create an Ad Group. Many steps go into making the ad group. 

  • First, you have to decide where you want to place your ad. You can let TikTok choose this, or you can select it for yourself. 
  • Next, you must choose the creative type and audience you want to target. These two features help you reach your specific audience and deliver different creative assets to them. 
  • After this, you must get involved with numbers as you set a budget and create an ad schedule. 
  • Lastly, you set up optimization for your ads to evaluate their success. 

Once you follow these steps, you are ready to create your ad. You have the option to create video or image ads. Whichever option you choose, make sure that your images and message are compelling, engaging, and creative. Use inspiration from other creators you’ve seen promote their products or the companies we mentioned in the first part of this blog! Submit your ad, wait for TikTok to approve it, and in the meantime, enjoy a nice cup of tea 🙂

Ad Features

As mentioned before, TikTok has several promotional tools and features you can experiment with. Here are some of the attributes you can leverage for your TikTok ads:

In Feed Ads

The great thing about TikTok is that your feed page is made FOR YOU. For that reason, we call it the For You Page. Based on your likes, saves, interests, and demographics, TikTok puts videos on your page that they think you would like. As you scroll through this feed, sometimes ads appear like regular videos. When watching this video, users believe it is a standard video until they see it is sponsored content. Usually, ad pop-ups annoy users. However, this way, the footage hooks the user. For example, certain fashion and beauty companies might make an ad of someone getting ready with their clothing. Users that like fashion, makeup, and other such things would be interested in this video and possibly click on the website to learn more. 

Branded Hashtag Ads

The great thing about these kinds of Ads is that they increase engagement. You have the opportunity to create a fun challenge promoted by your company. Whether this is a contest, dance video, singing challenge, etc., you can create a hashtag for this challenge and encourage users to participate. You are making a hashtag specific to your company and driving engagement. 

Branded Effects Ads

Similar to the branded hashtag ads, the branded effects ads allow your business to create its own effect. If you make a fun and engaging one specific to your company, users will use it and become more aware of your brand. You can create a fun filter or an effect that allows users to play a game.

Key Takeaways

Overall, TikTok is an excellent investment for a business owner and content creator because it is an efficient and affordable way to market your company. 

The varying features of TikTok ads allow you to create something engaging for users. You don’t have to stick to the same boring ads; you can test different techniques and have fun! 

TikTok allows you to target the exact market and curate your product for them, keeping your goals and budgets in mind. Stop wasting time and start your journey with TikTok!

Got more questions? Schedule a session with us if you need help with your TikTok expedition!