Gone are the days when you could afford to ignore the internet. Today the internet is not only for connecting with friends, it is a business essential. It can help you build your brand, attract more clients, generate valuable feedback, increase your reach through email, social media and SEO, and encourage customer loyalty. Because online marketing is a major investment for any brand existing today, it’s imperative to have a sound online marketing plan in place from day one. Here are some most important online marketing tools to trigger potential clients:


MailChimp is one of the top email marketing providers in the world. It is an email marketing and social advertising tool designed to automate and orchestrate campaigns. MailChimp has a free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month. With MailChimp you can track the traffic garnered from your campaigns. It also offers multiple integrations with other SaaS companies.

HubSpot Marketing

HubSpot has become one of the top players when it comes to marketing, sales, and CRM software. It has several tools to help you grow your business and is an all-in-one marketing software. You can set up web forms, popup forms, and live chat software for lead capture. With this software, you have access to tools that help with landing pages, calls-to-action, marketing automation, email, analytics, blogging, SEO, social media, website, and lead management.


Trello is a great organization tool, with paid plans starting from free to $20.83 per month. Its purpose is to help you manage projects and stay on the same page as your team. Many organizations use Trello for brainstorming and strategizing content.

Google Analytics

Google Analytics should be part of your digital marketing strategy from the very start.It can show you who is coming to your website, from where, and on which pages they’re spending most of their time. Google Analytics only takes a couple of minutes to add the Analytics code to your website, you can set up goals to track conversions, build an enhanced ecommerce setup, and track events to learn more about user engagement.

Lead generation for B2B businesses isn’t a one-size-fits-all affair, a lead is not just a random potential client. When you market for B2B, you have to go where your ideal clients or customers are and grab their attention. If you’re looking to drive new leads, prove that your service will solve their problem. Generating quality leads is the backbone of a good B2B marketing strategy. Here are the most effectiveB2B lead generation tips to trigger potential clients.

Lead Generation Tips

Below we’ve outlined the some of the best lead generation tips to take your business to the next level.

Optimize Your Website for Lead Generation

Optimizing your website for lead generation is one of the most important steps to take in order to get leads. The best ways to do this are:

  1. Generate B2B leads with email forms
  2. Record website visitors
  3. Analyze competitor backlinks
  4. Fix broken pages
  5. Find new keyword opportunities in Google Analytics
  6. Run an A/B test
  7. Get more conversions from mobile
  8. Target competitor’s keywords

Content Marketing Tips

To reap the benefits of a lead generating optimized website, you need to give people a reason to visit your website. A great way to do so is to provide resources, such as a blog, podcast, or ebook. Below are some helpful tips to get you started with your content marketing strategy: 

  1. Create lead magnets by offering some sort of incentive in exchange for customers contact information or to thank them for signing up for your newsletter.
  2. Answer questions on Quora
  3. Write an ebook
  4. Build a microsite
  5. Publish an infographic
  6. Launch a podcast
  7. Use comment marketing
  8. Build an app
  9. Personalize your content
  10. Engage site visitors with live chat
  11. Hold a webinar
  12. Add lead forms, a form to get potential clients email information or have them register for something 
  13. Make videos for YouTube and Vimeo to reach new audiences

Email Marketing Tips

Once you have new leads you need to keep them interested. one of the best ways to do so is to start a newsletter and create an email marketing strategy. here are some ways to spice up your email marketing:

  1. Send old blog posts to new prospects
  2. Use video
  3. Shout out your subscribers
  4. Add helpful tips

Social Media Lead Generation Tips

Social media is a great way to target individual audiences because audiences on each platform are different. Below are some great ways to use social media for lead generation: 

  1. Use social media chatbots
  2. Connect with prospects on LinkedIn
  3. Generate positive online reviews
  4. Become a thought leader on Twitter
  5. Start a Facebook Group
  6. Run a contest or discount
  7. Build a following on Instagram and Pinterest

A strategy that works like crazy for one business might fall completely on its face in another business. Acquiring customers for your product or service isn’t an easy thing to do. The key is finding a strategy that works for you, no matter how good your product is, if no one knows about it, no one will buy it. Finding the right strategy takes a lot of trial and error. It all comes down to knowing your audience and how they interact with your business. You don’t have to have the best product to succeed, all you have to do is believe in your product and create strong strategies  to show the value of your product and brand. 

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