In this time of crisis, many states are under a stay at home order due to COVID-19, so colleges are offering online courses that can help you succeed from home. These courses are a great opportunity to work on your personal and professional development. 

Online marketing courses make education simple and convenient. They allow you to learn anytime you want, at your own pace, in your own space. 

10 Bay Area Marketing Courses

Below, we’ve outlined 10 marketing courses to help you decide what course to take in order to upgrade your marketing skills across the board.

Let’s dive in! 

Digital Marketing Specialist

Offered by. Simplilearn

The Digital Marketing Specialist course gives you an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics. This program gives you access to e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset.

Bonus. The Digital Marketing Specialist program gives access to about $500 worth of marketing tools and allows you to pick electives that suit your needs best. The 5 electives offered are Mobile Marketing, Email Marketing, Content Marketing, Website Conversion Rate Optimization, and HubSpot Email Marketing.

Topics Covered.

  • Content Marketing
  • Digital Analytics
  • Mobile Marketing 
  • Digital Strategy
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) 
  • Social Media (With OMCP Voucher)

Start Date. Flexible

Tuition. $1,499 

Duration. 12 months   

Digital Marketing

Offered by. Columbia Business School Executive Education

Columbia Business School’s Digital Marketing program will teach you about key digital marketing channels and strategies available in a rapidly changing marketplace. Even though social networks and apps come and go, you’ll learn about the frameworks and strategies behind them. This course also focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase. 

Bonus. The Digital Marketing program is based on Professor David Rogers’ course on Digital Marketing Strategies that is taught to executives that come to Columbia Business School from all over the world. 

Topics Covered.

  • Mass Marketing To Customer Networks 
  • The Digital Advertising Mix. Key Channels And Principles 
  • Five Core Behaviors Of Customers In The Digital World 
  • Access Strategy 
  • Engage Strategy, Content Marketing, Utility, Messaging, and Brands as Publishers 
  • Customize Strategy, Targeting, Personalization, and Marketing to a Segment of One 
  • Connect Strategy, Social Media, Communities and the Power of Conversation
  • Collaborate Strategy, Crowdsourcing, Crowdfunding, and Open Platforms
  • Lessons From Brand Failures 
  • Best Practices for Brands on Social Networks 
  • Making Digital Matter. Metrics, ROI and Agile Modelling 
  • Five-Step Process of Planning and Executing a Digital Marketing Strategy
  • Organizational Challenges of Digital Marketing 
  • Six Faces of the (Near) Future of Digital Marketing

Start Date. October 15, 2020

Tuition. $1,400 

Duration. 3 months, 2-4 hours per week   

Berkeley Digital Marketing Boot Camp

Offered by. UC Berkeley Extension

UC Berkeley’s Extension boot camp is a very comprehensive program. It covers the basics of marketing strategy, campaign development, digital advertising, analytics, and reporting. It also helps you become familiar with tools such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress by giving you access to them. This program covers all the fundamental concepts of digital marketing.  

Bonus. The Bootcamp program incorporates flexible study schedules on weekends and in the evenings, classroom learning experience, dedicated staff, and hands-on projects for real-life experience.   

Topics Covered.

Marketing Strategy 

  • Brand Strategy 
  • Brand Building 
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels 
  • Competitive Research 
  • Content Strategy 

Digital Advertising and Automation 

  • Paid Search Advertising and Analytics Display 
  • Advertising and Analytics 
  • Paid Social Media Advertising and Analytics 
  • Retargeting and Audience Building 
  • Measurement and Optimization 
  • Customer Relationship Management 
  • Marketing Automation 

Optimizing Campaigns and Websites 

  • WordPress 
  • Content Optimization 
  • Search Engine Optimization (SEO) 
  • Link Building and Backlinks 
  • Domain Authority 
  • Conversion Tracking

Start Date. December 7, 2020

Tuition. TBD

Duration. 18 weeks

Shine Online Digital Marketing 

Offered by. Colibri Digital Marketing 

It is a 16 part online and offline marketing solution course. This program helps you build your brand, increase website traffic, generate new sales leads, create a foolproof online marketing strategy, and develop technical skills. It gives you the basics but also teaches you how to implement what you’ve learned in order to make the most of your efforts 

Bonus. The Shine program has 16 actionable and easy to understand lessons, worksheets, and templates for hands-on experience, and a newsletter for the latest trends in the industry. Along with this, it provides you a flexible period to finish the program at your own pace. Each week it sends you a new lesson to keep you going. Plus, you can sign up for a free session with the writers of the course to get any of your questions answered.

Topics Covered. 

  • Web Presence
  • Productivity
  • Money management 
  • Mission-based marketing 
  • Knowing your audience
  • Branding 
  • Websites 
  • SEO
  • Content and Email Marketing
  • Social Media Marketing
  • Analytics
  • Iteration

Start Date. Flexible

Tuition. Free 

Duration. Flexible 

Digital Marketing Science Certification

Offered by. UCSC Extension Silicon Valley

This Digital Marketing program combines online learning with weekly live and group sessions. This program will help you build the core concepts of digital marketing, learn about analytics, search engine optimization, paid search, paid social, and multichannel campaigns. Along with these concepts, it will teach you how to connect with your target audience. 

Bonus. The certificate program provides live sessions, expert instructors, and 3 technology certifications + a certificate of completion from UCSC Silicon Valley Extension. It also provides Free on-demand learning opportunities like Marketing workout. Facebook Ads and Email Creation.  

Topics Covered.

  • Marketing in the Digital Age
  • Mapping Strategy to Tactics
  • Mastering Digital Marketing Channels 
  • Using Marketing Technology 

Start Date. September 8, October 7, November 2, 2020

Tuition. $1,350 

Duration. 10 weeks  

Certified Digital Marketing Professional 

Offered by. [email protected]

The Digital Marketing Professional program from Forbes teaches you key digital marketing skills required for the modern workplace; including Google Ads, social media marketing, SEO, Google Analytics, and mobile marketing. It will give you insight into digital marketing economic trends. 

Bonus. The program helps you survive and thrive in the digital economy. It will teach you how to create a successful digital marketing plan that factors in the digital economy. 

Topics Covered.

  • Introduction to Digital Marketing 
  • Content Marketing 
  • Social Media Marketing
  • SEO
  • Paid Search with Google Ads
  • Display and Video Advertising 
  • Email Marketing
  • Website Optimization
  • Analytics with Google Analytics
  • Digital Marketing Strategy 

Start Date. Flexible

Tuition. $1,850

Duration. 30 Hours

Digital Marketing Pro   

Offered by. American Marketing Association + Digital Marketing Institute

A dual certification program from DMI and American Marketing Association. The digital marketing pro program teaches the skills you need to speak to the right audiences, and easily communicate what you know and what you do. You’ll learn to find your audience, and make your website more visible with the help of SEO techniques.  

Bonus. This program offers you two certifications for the price of one. 

Topics Covered.

  • Introduction to Digital Marketing 
  • Content Marketing 
  • Social Media Marketing
  • SEO
  • Paid Search with Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics 
  • Digital Marketing Strategy 

Start Date. September 9, 2020

Tuition. $1,368

Duration. 30 Hours

Content Marketing   

Offered by. Hubspot Academy

Hubspot’s content marketing program from Hubspot will help you become a  better content marketer. It will teach you the framework for producing content consistently to become a stronger and more strategic content marketer

Bonus. Content Marketing programs provide time flexibility. There is a quiz after every module to test your understanding of the module. 

Topics Covered.

  • The Power of Storytelling 
  • Building a Content Creation Framework
  • Planning a Long Term Content Strategy
  • Generating Content Ideas
  • Creating Quality Blog Content Your Audience Loves to Read and Share 
  • How Hubspot Uses Blogging to Rank #1 on Google
  • Extending the Value of Your Content Through Repurposing 
  • Creating Topic Clusters and Pillar Pages 
  • How to Create a Successful Video Marketing Strategy 
  • Building a Guest Blogging Strategy Powered by SEO
  • How to Effectively Promote Content 
  • Measuring and Analyzing Your Content 

Start Date. Flexible

Tuition. Free

Duration. 6 hours

Digital Marketing 

Offered by. General Assembly 

This course will help you build confidence and teach you how to apply modern marketing strategies to your everyday tasks. You’ll learn how to drive growth with multi-channel campaigns and grow the skills you need to be a productive and effective marketer.  

Bonus. Because of its many hands-on exercises, your newly learned skills will be solidified and the discussions allow you to dive deeper into topics and real-world scenarios.  

Topics Covered.

  • Objective First Marketing
  • Customer Insight 
  • Social Media 
  • Paid Search 
  • SEO and Content Strategy 
  • Google Analytics
  • Email Marketing 
  • Measurement and Testing 

Start Date. September 14, September 21, 2020 

Tuition. $3,950

Duration. 10 weeks 

Social Media Monitoring

Offered by. Udemy 

The Media Monitoring program is for those who want to learn about social media monitoring. It helps you build a smart social media strategy tailored to your target audience, teaches you how to use tools to find your audience on your social media, and monitor Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums, and News.

Bonus. The monitoring program will help you learn how to monitor Google alerts and if you pay, you will get the opportunity to have a one on one with the professor. 

Topics Covered.

  • Keyword Research 
  • Social Media Monitoring Platforms
  • Social Marketing Research
  • Social Media Crisis Simulation
  • Globalization and Social Media in the Developing World

Start Date. Flexible 

Tuition. Varies

Duration. 7 hours 26 minutes

Takeaway 

All of these programs provide you the flexibility to study at your own pace and work from home. Learning is a lifelong commitment so don’t be afraid to start a course now and learn something new!
We are San Francisco’s only B Corp certified Digital Marketing agency. We’re here to help you improve on your digital marketing skills (or build new ones!) to reach your audience close to home and across the world. Check out our Shine Online Digital Marketing Course to learn more about digital marketing and it’s elements. If you would like to speak to a #TeamColibri representative, click the button below to get started!