Lead magnets are defined as different ways of attracting more leads by offering a valuable resource in exchange for contact information, generally email, name, and, in some cases, phone number. 

The key objective is to stay connected with potential clients via email and motivate them to utilize your product or service by offering them valuable incentives. Numerous resources like templates, articles, and discounts can be employed effectively to accomplish this goal. 

Learn how to choose the perfect lead magnets for your business with these helpful tips and inspiring examples. Enjoy the process!

Why Are Lead Magnets So Important?

Let’s start with leads. By maintaining contact with the prospect, it is more likely that they will become a loyal customer of your brand. Creating lead magnets aims to reach new potential customers who will become loyal to your brand if they like your content.

Email automation marketing is one of the best ways to keep in touch with your customers, attract new ones, inform your audience of relevant news about your brand, and reward loyalty through special offers and discounts. Also, through its performance, you can learn about your audience. Discover what’s relevant to them, what information they are looking for, and what incentives work best for them. 

Using these tools, you can increase your chances of attracting new customers and fostering loyalty among existing customers.


Inspiration file

Share more information with your leads about the topic, product, or service they are looking for on the website. For example, if you are an agency and they read your blog, offer more exclusive marketing-related content with an inspiration file!

When sending the automated email to a subscriber, include a downloadable item, a link to the website with relevant content, and any announcements about new products or services that meet their needs.

Lead magnets: Inspiration file example
Screenshot: AppSumo website

For example, this lead magnet is a tool with content that can inspire your potential customers with ideas or best practices!


Everyone wants to make their life more straightforward, and one of the ways to do it is with templates!

These magnificent tools will help your leads feel comfortable and less stressed about the tasks ahead. Offer them an opportunity to simplify the projects, expedite processes, and learn new ways to do things with a downloadable template. Responding to their need for urgency and productivity will help you attract more potential clients and help others along the way.

Lead magnets: Templates example
Source: Wisepops

Of course, you should look for templates that suit your type of business and ensure that potential customers will continue to find your brand helpful. Make them see the value of what you offer so they start or continue to enjoy your product or service.

Mini guide or e-book

This lead magnet looks to engage your potential customers with information about a topic they want to know more about. You want to leverage your knowledge within your brand’s area of expertise and exchange it for your access to your potential client’s inbox, creating a win-win situation for both of you.

By offering helpful content that addresses a potential customer’s problem, you not only provide a viable solution but also establish your brand as their first choice for related needs in the future.


A webinar is an online seminar, or other kind of presentation, that allows participants in different locations to see and hear the presenter and ask questions. One advantage of the internet is that it enables our content to reach a wider audience, showcasing our expertise and value to more people.

Lead magnets: Webinar example
Source: Wisepops

This magnet is compelling because it creates a sense of urgency and “fear of missing out.” This is because the webinars are only offered at specific times. There is no guarantee they will be offered again. 

Free virtual course

Now is the perfect opportunity to share your expertise with potential customers! There are various course formats that benefit both the teacher and the student in terms of convenience, efficiency, and availability.

Some tools for virtual courses are pre-recorded videos, guides, books, live classes, exams, tasks, etc.

Free virtual course example
Source: Wisepops

To ensure that your course is successful, it’s essential to focus on design (including graphics), organization, and content distribution to guarantee that learners understand the material well.

BONUS: Discount coupon

This is one of the most common and straightforward magnets to apply. Using discount coupons is an effective way to catch the interest of potential customers.

Coupons are a great way to attract new customers and entice them to try your product by providing a discount. Deals help increase their interest and encourage repeat purchases.

Coupon pop up example
Screenshot: Asos website

When creating a lead magnet for email marketing, there are three essential elements to remember. Using capital letters and bold text, being transparent in your offer, and including an email sign-up option are vital strategies to ensure your lead magnet’s success. By implementing these tactics, you can confidently expect your lead magnet to attract and engage potential customers effectively.

Which one is the best for my brand?

The answer depends on the industry and the public you want to attract. For services like marketing, the previous six are successful and easy to apply. The best way to know which one to pick is by creating a marketing strategy (we can help you with this!) that you will follow and adjust according to the results.

Lead magnets can vary depending on the type of product. For physical products, discounts, coupons, and free trials are standard lead magnets used to entice potential buyers to purchase. These strategies are less effective for services. When offering services, lead magnets should focus more on providing valuable content to customers, especially if the service is online, to build trust and nurture customers’ interest. 

The lead magnet will emphasize the product’s price to encourage consumers to purchase while showcasing its value.

How to set up your email automation

Here is a short guide with some steps that could help you!

  1. Install an email marketing tool. You’ll need easy-to-use email automation software like Hubspot, Mailchimp, and Flodesk. Explore multiple options to discover the one that aligns with your objectives and financial plan.
  2. Build and segment an email list. To send automated emails, it’s recommended to have a list of subscribers that can be built organically through signup forms. It’s essential to break this list into smaller segments based on information such as interests or behaviors.
  3.  Set up an automation trigger. A trigger is an event or condition that will activate the automated campaign. This includes newsletter signup, an abandoned cart, a subscriber’s birthday, a lack of engagement for X days, etc.
  4. Create email campaigns. Create a visually appealing automated email by including images, text, call-to-action buttons, discounts, and your brand logo.
  5. Activate the automation. Choose the time to send the automated campaign and turn it on. Later, monitor how well it performs to find opportunities to improve.

Creating High-Performing Email Campaigns

To be effective in email marketing, creating high-performing email campaigns is crucial. These campaigns involve sending promotional emails to multiple recipients to promote a business’s products or services. It’s essential to make a compelling subject line and ensure that the content is easy to read, mobile-friendly, relevant, and valuable. You can tailor promotions based on subscriber behavior or interests. Offer time-sensitive deals, use enticing subject lines, and provide clear CTAs that guide subscribers to take action.

It’s also vital to determine your target audience, have clear goals, and select the appropriate type of email campaign that matches your objectives. After creating your content, sending your emails at the most optimal times is critical. You can experiment with different timings to see what works best. Nonetheless, sending your emails on Tuesday, Wednesday, or Thursday at 10 am, 2 pm, or 8 pm is a good starting point.

By following these best practices and understanding the benefits and triggers behind one-to-several email campaigns, businesses can increase the effectiveness of their email marketing efforts and drive engagement and revenue.

Why Do We Need Email?

Email is an effective method of staying connected with leads. It provides a personalized approach that is less invasive than WhatsApp or a cellphone number. Yet, more intimate than social media.

Consistently keeping in touch with customers is crucial. Email marketing is a practical and personalized approach to boosting your product sales. It’s a cost-efficient and efficient tool that helps establish customer loyalty and strategic partnerships. 

Brands decide to invest in email automation and marketing to boost sales and retain customer loyalty. By implementing a well-planned strategy, the benefits can be long-lasting and rewarding. Those advantages include increased brand reach, loyalty, sales, and a stronger brand identity.

Setting up an email automation system can help you streamline processes for your team and maintain consistent communication with your target audience. Sending information about your brand’s services and products through email is a powerful way to convert potential customers into loyal ones. Start now and witness the positive results firsthand.

Want some help boosting your email marketing strategy and taking full advantage of automated emails for your business? Schedule a complimentary digital marketing strategy session.