If your website is failing to generate any traffic, it is a good idea to rethink your approach to search engine optimization. There may be a situation when you are getting traffic, but not conversions because you are attracting the wrong audience. Maybe you are implementing obsolete SEO practices with no value or demand currently. Many situations require rethinking or tweaking SEO strategies.
The most effective SEO practices evolve since Google and other popular search engines keep modifying their algorithms and ranking methods. You need to keep in mind that SEO is supposed to be a truly dynamic landscape always changing. and never stays constant. As per Blogging Wizard, consider updating older content using new information. Consider tweaking your existing SEO approach by implementing these methods.
1. Still Implementing Outdated Marketing Practices
Are you using keyword density as an integral and critical element of your present content marketing stratagem? If so, rethink your overall SEO policy and methodology. Such a practice was in demand when Google was utilizing metadata for acquiring rankings. However, presently Google utilizes artificial Intelligence just like RankBrain for clearly understanding the page context. Today keyword stuffing is certainly not the best SEO technique and your content may seem spammy. Your focus must be relevant contextually to the users. For help, use the professional assistance of a trustworthy and renowned SEO in Adelaide.
2. Obsolete Title Tag Practices
Stuffing keywords into your titles is a thing of the past. It is no longer treated as a magical recipe for SEO success and may even prove to be extremely counterproductive. Don’t waste your time getting stressed out about keyword placement in your title. Instead, generate a snippet that would aptly describe the specific page and motivate users to click on it.
3. Meaningless Press Releases
Very few SEO practices seem to have been abused as much as press releases. There used to be a time when SEO professionals would generate a constant flow of nonsensical press releases to get a precise matching anchor text link. Google ultimately had to devalue these links. Hence, several PR agencies took a firm decision to not follow their links.
4. Reliance on Automation
Spun or auto-generated content is supposed to be the last major fragment of the long-gone SEO era. Consider blocking fraudulent clicks on Google Ads by automatically safeguarding from bots, competitors, click farms, and some other types of click fraud. Google is determined to deliver high-quality search results along with a positive user experience.
Once you start automatically generating, copying, or spinning content, a spam penalty may be imposed on you. The NLG or the natural language generation projects have been used successfully for creating content at the enterprise level. The NLG is supposed to be a type of AI or Artificial Intelligence that generates content that is based primarily on data input. Nothing beats authentic or original content that is created by humans for small businesses.
5. Not Paying Attention to or Ignoring the Mobile Experience
Over 60% of the total searches conducted on Google are performed from mobile devices. You simply cannot ignore or overlook the mobile experience with Google affirming its commitment and allegiance to a mobile-first index. For succeeding online today, websites must be mobile optimized and responsive across all platforms including mobile devices and tablets. Your website must be mobile-optimized to allow seamless UX for all. You need to remember that if users are not given top priority, you simply cannot maximize your online visibility.
6. Publishing Thin Content
Those days have long gone when you were expected to create keyword-rich content of around 300 to 500 words for ranking on the SERP and beating your competitors. Today, it is a sheer waste of time in most cases. In certain cases, it may end up being slapped with a penalty. For achieving maximum visibility on the popular search engines, today long-form content is the trend. Studies have revealed that blog posts of about 2000 words usually get higher rankings as opposed to the shorter ones.
Search engine optimization is unique; performing the same thing could result in different outcomes over time. Since search algorithms are supposed to be fluid and constantly changing, experts recommend that your approach towards Search Engine Optimization should be equally fluid.