You’ve heard of the Baby Boomer generation. You’ve heard of Generation X. Now comes Generation C. Who are these folks exactly? Depending on who you talk to, the answer may vary. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group is made up of Americans in the 18-34 age group. Others describe this group not so much by their age but instead by their high level of digital connectivity.
Known for being extremely tech savvy, it comes as no surprise that Generation C gravitates towards social media platforms such as Facebook, Twitter, etc. It is on these sites that they are known to be vocal with their opinions and ideas.
Content, Content, Content
If it is possible to have a love affair with content and the creation of content then this would certainly apply to Generation C. Fueled by their creative passions coupled with today’s technological advances, members of Generation C are prolific content creators – everything from videos to articles to blog posts to photos.
Taking their love of content one step further, the sharing of content is also a necessity of sorts for Generation C. Links, images, comments and the like can be found shared all over the internet and much of it can be attributed directly to this group.
A point to be noted in the behavior of Generation C is the value that they bring to the online world. Consuming content and information passively is not a style they are known for. Just as they strive for control of their lives, they apply that same attitude when interacting in their online communities and platforms. Useful engagement with purpose is a telling phrase that describes their activities best.
As consumers Generation C is a force to reckoned with. Unlike the traditional buyer of the past, this group expects to be engaged by the brands that wish to target them. For brands, this gives them the unique opportunity to share in the things that are important to this group in a meaningful way.
Brands that understand how to successfully market and engage with Generation C can expect to enjoy the benefits of having a team of individuals known for strong spending habits and brand advocacy.
Who is Generation C?
This question is up for grabs for the foreseeable future with experts defining this group differently. Despite the disagreements over age vs. mindset of Generation C, certain traits and behaviors can be agreed on:
- They are prolific users of technology
- They have a passion for both content creation and curation
- They desire and expect to receive the information that they want when they want it
- They are strong advocates and consumers of the brands they use and love
Not people known for allowing themselves to be defined by society’s constraints, Generation C is a group that brings much to the table both with their knowledge and their desire to make a difference in the world.
(Image Credit: 742680)
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