SEO copywriting is one aspect of the online marketing eco-system. It’s my mission to write copy that uses marketing technology to enhance client success.
The days of digital marketing silos that segment various marketing into stand alone functions are over. To be really effective today, you are going to have to integrate all of…
Recently, I was looking through my website’s Google Analytics and I saw something that made me pause. Under referrals, there was a new kid in town delivering 8% of my…
With over 3.8 billion users, the fact that your customers are on social media should by now be a no-brainer. Given that reality, this post aims to give you a…
The psychology of listicles. Love them or hate them, you’re still going to click the link and read them. Both writers and readers alike have bemoaned listicles, and yet they…
Crowdfunding for Women If you are reading this, chances are it's because you are a creative person with hopes and dreams of making a difference. backHer is a new crowdfunding…
Be worth connecting with. That little piece of advice has stayed with me ever since a guru of mine uttered it in mediation class one day. And it’s become a…
Social media vs email marketing? This post will settle, once and for all, which one is better. Okay, maybe not! Digital marketing has brought business into a new era; dozens…
Any good social media strategist will tell you that a sweepstakes campaign is one of the best ways to gain new Facebook followers and capture new leads. A sweepstakes campaign…
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