What in the SEM Are You Talking About? Search Engine Marketing Explained
When people meet me at parties and business networking events they often want to know about search engine optimization (SEO). They want to know what SEO is and why it's…
SEO copywriting is one aspect of the online marketing eco-system. It’s my mission to write copy that uses marketing technology to enhance client success.
When people meet me at parties and business networking events they often want to know about search engine optimization (SEO). They want to know what SEO is and why it's…
"It is human nature to make things convenient for ourselves, it's why we invented indoor plumbing. Automating rote, repeatable tasks can save you a lot of time and aggravation. Today's…
Branding & Messaging are two of the things I love best about online marketing. Why? I've outlined 9 reasons, below, the first one being that branding is a contemplative process.…
I was talking to an interior designer yesterday who gets most of her clients through word of mouth. For the many businesses out there that rely mostly on word of…
Hello! I recently gave a presentation with San Francisco social media maven Lori Kober called Social Media Success in 15 Minutes a Day. Lori and I met at a previous…
This week it's all about Twitter. I've written about Twitter before but, as you know, things are always changing in the world of online marketing. Here are some Twitter "latest…
What if you had an army -- a large army -- of people who love your brand and were willing to share how great it is and presell your products…
Today, there are more than 1 billion people on Facebook alone and 87% of the world's population uses the internet. (Impressive considering that over 1.8 billion people must travel up…