We love the process of turning your company story into a physical, communicable, and beautifully functional set of assets. Through creative design and innovative strategies, we can truly make your brand shine. The goal isn’t just for your brand to stand out from the crowd, but to lead the crowd as the top brand in your industry. Our team will guide you through developing your brand, describing the look and feel of your company, and communicating your brand to the digital world.
Your website is the home base of your digital presence. Our team of web developers and creative content strategists design websites to function as the ultimate user experience. Our goal is to create beautiful, functional websites that optimize for lead capture and conversions. We understand that value of time on site is important, so our content strategies include powerful images that invoke emotions, copy that keeps readers on the edges of their seats, and incentives for users to engage with your site so that your website becomes an engaging experience and not merely a landing page.
Search Engine Optimization
Being found by your target audience on Google and other search engines is a fantastic, and ultimately high-value, way to ensure the financial health of your business and help it grow. In our best case scenario, your company ranks for keyword terms that convert. However, not all keywords are created equal. It’s not enough to rank. In order to get the highest return on investment for the time and money you spend on search engine optimization (SEO) you need to rank for terms that will grow your business. It may seem obvious, but hiring an expert who understands and values SEO makes all the difference.
Content is Queen. No matter what you’re doing on the web, whether it’s creating a new website, sending out a newsletter, updating your Facebook page, or launching a Google AdWords campaign, you’ll need words and a strategy to make it all fit together. In today’s digital content marketing, it’s no longer enough to be a brilliant writer. In order to really grab someone’s eye, your content must be well-written and fully optimized. Some media companies offer SEO services, but we take ours up a notch by including both SEO and social media optimization when we write content for our clients. That way, people will be clicking on your links from multiple sources, not just when you appear in search results.
Content Creation & Publishing
Content is more than words on a screen; it extends to images, video, print media, and more. The key, of course, is to tell your company’s story in a meaningful and engaging way that endears people to your brand. Our goal is to use innovative digital strategies to tie all of your content together so that everything representing your brand is connected and optimized for conversions. We even have publishing services available for creating quality print media that’s guaranteed to leave a lasting impression, whether it’s for in-house use or for the public at large.
Social Media Management
Let’s get social! It’s great to have your business on social media — there are so many advantages. But are you posting in such a way that makes your business worth connecting with? Our social media experts have proven track records of increasing followers, engagement, and conversions for the social media pages of our clients. We know the ins and outs of the policies for the numerous social media platforms and guarantee that your content will be optimized with every post. We offer everything from basic social media management to complex social media campaigns and will tailor all of it to fit the unique needs of your business.
Email Marketing & Automations
When it comes to reaching your target audience, you can’t get much closer than direct to their inboxes. Email marketing and automation allows you to tailor your message based on your audience’s personal and behavioral data. Whether you want to send an email blast, segment your lists, send newsletters, or create automated sequences, leave your email marketing in the hands of experts to ensure high open rates and quality engagement. With witty subject lines, relevant topics, and personalized content, your company can become the equivalent of your audience’s favorite digital pen pal.
Digital Advertising Campaigns
Reach your target audience with a digital advertising campaign. We coordinate campaigns across a variety of digital channels, including social media platforms, direct email marketing, banner ads, and sites that support sponsored content. We’ll design the campaign from start to finish, complete with images, content, targeting, tracking, and conversion pixels. Our goal is to deliver measurable results so that you can always receive the best ROI.
Depending on the product or service your company is offering, Google AdWords can be a great addition to your digital marketing mix. We research your keywords, write your advertisements, and monitor your campaigns so that you perform consistently better, week after week. We can also use Google AdWords as a compliment to your SEO efforts, quickly and efficiently testing your keywords for optimal conversion rates.
Digital Marketing Training & Workshops
Be your best and nothing less! The experts at Colibri Digital Marketing offer consultations and instruction sessions to help individuals and teams acquire the skills they need to be successful digital marketers. We’ve trained groups at the French Tech Hub, Parisoma, and Academy X along with hosting our own social media training series. Contact us to set up a one-to-one or group training..